We understand more than anyone the weight that comes with the task of redesigning a website. It’s no easy feat, and if you went through a redesign even 5 years ago it might feel too soon to do it again. But like it or not, we live in a digital age and the need to keep your online presence clean and up-to-date is paramount. If you’re still unsure, consider that a study by Stanford University found that 75% of people judge the credibility of a company based on their website alone. That’s a telling number, and one that we urge fresh produce marketers not to take lightly.
A general rule of thumb for marketers to follow is that if your bounce rate is high and your conversion rate is low then your website has a problem (if you do not know your bounce or conversion rate, this is also an indicator). If this is happening, it means that people are coming to your site and leaving quickly because they’re not finding anything that interests them. There are a number of reasons you could find yourself in this situation with your website. Take a look at the infographic to learn about 10 indicators that it’s time for a new website.
At the end of the day, if you’re reading this you probably already know your website isn’t working as well for you as it could be. Remember: you don’t have to have your website in a completely perfect state at all times. If your website is a living and breathing representation of your brand, it’s okay to launch a website that isn’t 100% finished or perfect (as long as the user-experience is jeopardized). We recommend that fresh produce marketers start by taking a look at what they CAN do to get started on a new website – if that means launching parts of a new site in multiple phases over the course of a year, that’s okay! We encourage you to start somewhere and allow your website to grow along with you, and we can help. We are launching new websites and blogs every 30-60 days for fresh produce brands – we would love for one of them to be yours!
We’re diving into each one of these reasons to redesign your website in detail over the next several weeks. Fill out this form to let us know if you are interested in receiving an email each time we publish this content: