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Dan'l Mackey Almy
Posted by Dan'l Mackey AlmyJuly 23, 2014 10:11 AM

14-CORE-ARTICLE-FeaturedImage_WhyWeChangedOurBlog“If it ain’t broke, don’t fix it.” 

We’ve all heard the famous phrase suggesting you shouldn’t waste your time and energy fixing a problem that may not exist.  However, when it comes to your marketing, changing something that isn’t broken can make a HUGE difference!

As a reader of our blog, The Core, you can see change happening right here.  It wasn’t boredom or fatigue or even performance that encouraged this latest remodel, but rather our desire to create the best user experience we possibly could for our readers. 

We asked ourselves if we were giving you the best possible experience on your desktop, mobile phone, and/or tablet.  The answer was “no, not yet.” 

And so with that, we knew we needed to evolve our blog into something more helpful and dynamic for you, even though The Core is performing at an all-time high.  In 2014, The Core reached a record number of visitors, subscribers and email open and click rates. Change is never an easy task, especially when something “isn’t broken.” But considering The Core is one of our TOP sales generation tool, we felt the risk was necessary for not only our business, but for you too! 

Built in Wordpress (which we loved!), The Core blog design was customized but not responsive. You see, I really loved the look and feel of our blog, and many of you have told us that you do as well. And while this reassurance would make it easy to get comfortable and stay the course, I simply couldn’t stay comfortable knowing we could better deliver the content you are looking for, when you are looking for it and on any device you may want to use.

To achieve this goal and make the blog responsive, we chose to build the new blog on Hubspot’s new Content Optimization System or COS.  This is extremely exciting both from a blog management and user experience perspective.  Here are a few benefits the COS offers to give you a taste of what you can expect from The Core moving forward:

  • The Core can speak directly to you.  Over time as you visit The Core, the Hubspot COS will give us the opportunity to learn more about the content that you care most about, helping us to develop posts that pertain to your needs.
  • The new design is user friendly and easy to navigate.
  • The responsive design is able to adjust to the screen or device you are using. No more zoom! Whether your device of choice is an iPhone, iPad or desktop, the design will adjust accordingly.

I want to end by saying thank you to our readers; you make us want to be better each and every day even when something isn’t necessarily broken.  I would love to know your thoughts on our new look and if we indeed have improved your experience!  Better yet, we’ll let the COS guide us on your thoughts.  Just kidding.  But maybe not…

My best,

Dan'l

Topics: Websites, Blogging, Inbound Marketing

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