A BLOG BY dma_sm
       

Is Your Web Copy Consumer-Friendly?

Posted by: Brock Nemecek

Sep 20, 2016 9:00:00 AM


Digital and social media present opportunities for fresh produce brands to directly connect and engage with shoppers/end-consumers.  That direct connection makes it vitally important for your brand to be speaking their language – in other words, delivering consumer-friendly speak that is welcoming, informative and, ideally, personalized.  While crafting new web copy (or translating existing messaging into web or social copy) isn’t easy, it shouldn’t require a Rosetta Stone purchase either.  Below are several keys to recognizing and crafting consumer-friendly copy for your website and other digital platforms.


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Topics: Branding & Messaging, Websites, Inbound

Don’t Limit Your Marketing Spend in These Two Areas

Posted by: Mackenzie Michel

Jul 20, 2016 1:17:01 PM


As budget-conscious marketers, we understand just as much as any produce marketer the need to feel assured that your marketing efforts and investment of resources are going to produce ROI for your company or brand – after all, you will need to justify your decisions to ownership. But we often discover that there’s a huge Catch-22 amongst fresh produce marketers who want to achieve marketing greatness: there is no limit, in either their minds or their leadership’s minds, as to what can be done, but there’s a harsh reality as to what can be spent to get there. After all, we’ve never met a marketer with an unlimited budget!


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Topics: Websites, Social & Mobile Media, Marketing Tools & Trends

Commonly Overlooked Website Details

Posted by: Marci Allen

Jul 19, 2016 12:45:13 PM


So you’re launching a new website – exciting times!  You may have a new design, more relevant brand positioning and sometimes even a whole new brand style. And invariably, the excitement is compounded by last minute finishing touches, copy tweaks, and image updates that result in the very best web launch possible.

However, there are some underlying key elements that are sometimes temporarily overlooked or even forgotten amidst the flurry of ‘go-live’ details. We’ve identified three key details that are often missed yet critical for a brand’s digital success:


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Topics: Websites

3 Tips for the Perfect Website Project

Posted by: Kelsey Byrnes

Jul 15, 2016 12:59:23 PM


We all know things can go wrong when creating a new website. In fact, we’ve heard many of you say you have PTSD from your last website undertaking – so we understand! So while websites can seem daunting, there are steps you can take to help everything that could go right actually go right. Believe it or not, “smooth” website projects DO exist! So, what’s the secret?

  1. Teamwork Makes the Dream Work

Being a team player is undeniably essential to a website project’s success. Whenever you begin a website journey, understand that all the parties involved have accountabilities, hard work, and effort to contribute in order to reach the end goal: a new and improved website! Start by recognizing team members’ roles within your project and allocate efforts and set clear expectations for an efficient work flow.   


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Topics: Websites

7 Things That Hold Up New Website Projects

Posted by: Lacey Jenison

Jun 29, 2016 11:05:39 AM


Creating a new website is a very exciting and slightly terrifying adventure. You might not know what to expect or how to accomplish everything, and of course you will want your new website to be perfect just as you imagine. Let us reassure you - once you cross that finish line, it will all be worth it.

However, there are things you might be doing (unknowingly, of course!) that will make crossing the finish line take much longer than planned. Here are 7 things that will set you back on your mission to create a new website.


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Topics: Websites, Marketing Tools & Trends

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