A BLOG BY dma_sm

Spring Dates & Opportunities to Think About for Your Social Media Marketing

Posted by: Sarah Mitchell

Feb 24, 2017 8:52:40 AM

Punxsutawney Phil may have seen his shadow, but if you’re lucky enough to be like those of us in Texas, you’ve already put winter behind you and pulled out your sandals! The spring months come with ideal weather, fresh blooms and a plethora of holidays that we like to celebrate as fresh produce marketers. We’re here to help you prepare your social media content for the season and celebrate some relevant days in the coming months.


Not only does March brings us St. Patrick’s Day festivities and March Madness, but this month also comes with an overwhelming theme of green- and as produce marketers we’re ok with that!

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Topics: Social & Mobile Media

8 Ways to Tank Your Social Media Success

Posted by: Kendra Knieriem

Feb 22, 2017 12:28:21 PM

Creating social media accounts for your brand is easy enough, but once you have the social accounts, where do you go next and how do you obtain success? Whatever your strategy and goals are for social media and your brand, steer clear of these mistakes to avoid tanking any further success.

Bad Customer Service- With social media being top of mind and incredibly accessible, there is no surprise that it has become the future of customer service. Within the past two years, customer service interactions have increased 250% on twitter.

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Topics: Social & Mobile Media

Best Practices for Keeping your Sweepstakes and Contests Legal and Compliant

Posted by: DMA Solutions Team

Feb 17, 2017 11:48:28 AM

Guest Blog Post by Donna DeClemente, Director of Social & Digital Media, American Sweepstakes & Promotion Company

Sweepstakes are a game of chance where the winners are normally randomly chosen. Contests on the other hand are a game of skill and participants usually are invited to submit some content (photo, video, essay, etc.). A panel of judges then chooses the winners based on criteria that are defined in the official rules.

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Topics: Social & Mobile Media, Marketing Tools & Trends

The Anatomy of a Great Instagram Photo

Posted by: Marissa Baurys

Feb 10, 2017 12:28:03 PM

With Valentine’s Day just around the corner, we’re seeing “heart shapes” everywhere we turn. Specifically, our team of social media experts is focused on that little red heart below the photos you see on Instagram. What is it about that photo that made you want to click that little “heart” button? What did you love about it? How can we make more content like this to invite you to engage again?

We’ve done the testing and studied the results. Now, we’re sharing what we know to be the components of a great Instagram photo.

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Topics: Social & Mobile Media

Brand Activism, Smart Social Media Strategy & Live Moments “Win” Advertising’s Biggest Night of the Year

Posted by: DMA Solutions Team

Feb 6, 2017 3:51:15 PM

If the commercial breaks from last year’s big game were all about celebrity endorsements, then this year’s ads were all about “the message.”  The event began with Hamilton cast-members singing “America the Beautiful,” and changing the lyric “brotherhood” to “sisterhood” before the song concluded. Other advertisers continued on this path of diversity and inclusion as the event continued and other brands used light humor to highlight “real life” scenarios that many of us can relate to.

So what stood out during Super Bowl 51 from a marketing perspective and what can fresh produce marketers learn from it all? Here’s our thoughts and hopefully a FRESH perspective on advertising’s biggest night of the year.

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Topics: Social & Mobile Media, Marketing Tools & Trends

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