A BLOG BY dma_sm

Creating a Brand Experience with Pinterest

Posted by: DMA Solutions Team

Nov 15, 2016 1:54:34 PM

Photos are such a powerful form of communication. A good photo can express mood, tone, and atmosphere that can align with your brand and even move it into an entirely new direction. It’s in these “atmospheres” that photos can create an experience for your audience. Pinterest is a platform where, much like Instagram, is made entirely of photos. One difference though, is that on Pinterest you can have entire collections of photos that you do not own. Here is how you can take advantage of that, as well as the other features that Pinterest offers in order to create an experience for your audience.

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Topics: Social & Mobile Media, social media

The Lowdown on Instagram Advertising

Posted by: Kendra Knieriem

Mar 22, 2016 11:52:28 AM

It was only a matter of time before Instagram decided to start cashing in on promoted ads, giving businesses the chance to push their content to this visually-motivated audience. In addition to creating new ways for brands to reach audiences, there are now new ways for audiences to engage with brands through these ads. Instagram ads are now available worldwide to any Instagram user that links their Instagram with a Facebook business account.

How it Works

Instagram ads are set-up through Facebook and you can create them through Facebook’s Ad Editor or Power Editor.

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Topics: social media

How LinkedIn Can Amplify Your B2B Marketing

Posted by: Mackenzie Michel

Nov 18, 2015 10:59:12 AM

When you think of LinkedIn, what’s the first thing that comes to mind? Most likely it’s searching for talent. LinkedIn has long been viewed as a credible hiring solution, and it certainly is! However, over the years this platform with more than 380 million users has quietly evolved into so much more – it’s become a place where professionals can reach audiences efficiently and effectively, generating qualified leads as a result. Think about it: what is one social media network where you know professionals are spending their time? LinkedIn. Could that include your buyers? Certainly!

With so much marketing attention and focus being placed on platforms like Facebook, Twitter and Instagram, LinkedIn sadly gets overlooked by many marketers.

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Topics: social media

How to Drive Organic Web Traffic with Twitter in 3 Easy Steps

Posted by: DMA Solutions Team

Sep 18, 2015 9:30:00 AM

Twitter is one of my favorite social media platforms and the best (in my opinion) for brands who want to engage directly with their audiences and build relationships. There are a variety of ways you can utilize Twitter to your advantage, and one of my favorite ways to use this network effectively is to generate organic traffic and clicks back to brand websites. Here’s how you can do it:

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Topics: twitter, website traffic, social media, website

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