A BLOG BY dma_sm

How Marketing Can Add Value to Your Buyer Relationships – Part II

Posted by: Marci Allen

Feb 8, 2017 12:24:42 PM

In part I on this series topic, we introduced the value in having consumer data-based conversations with your retail buyers, now we want to give you specific examples of what we mean. Reference Part I from last week if you haven’t already. If you have, then let’s dive in.

Here is a hypothetical example of how this process works starting first with thoughtfully created brand content that delivers a desirable solution or inspiration:

Let’s say you’ve been tracking page visits on your website and you can see that your dessert recipes are getting the most views.

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Topics: Marketing Tools & Trends, Sales & Business Development

The Produce Department Through the Shoppers’ Eyes [INFOGRAPHIC]

Posted by: Mackenzie Michel

Nov 29, 2016 3:45:10 PM

During the 2016 PMA Fresh Summit Expo, Yerecic Label partnered with FMI and 210 Analytics to deliver a powerful educational session featuring their latest shopper data. The presentation, titled “The Power of Produce” emphasized the importance of marketing, branding and consistency in labeling. We found the content of the presentation validating and Yerecic Label and 210 Analytics have allowed us to share the key takeaways with you on The Core! This infographic from Yerecic provides high-level insights followed by an in-depth look at produce through the shoppers’ eyes below.

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Topics: Thoughts on FRESH, Sales & Business Development

5 Ways to Turn Leads into Sales After Fresh Summit

Posted by: Lacey Jenison

Oct 12, 2016 12:57:13 PM

As marketers, your #1 goal is to help your sales team tee up, nurture and close sales. Yet much of your success hinges on your team’s effort after the show.  And unfortunately, statistics show that 80% of trade show exhibitors don’t follow up on their show leads. We’ve put together 5 tips to help you avoid becoming that statistic and turn leads into sales.

  1. Qualify Your Leads

Following Fresh Summit 2016, your first course of action should be to collaborate with your sales team to qualify leads based on any prior business they’ve done with your company, their level of decision making and ultimately their level of interest based on most recent discussions.

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Topics: Sales & Business Development

Why We Love Working with Gen X

Posted by: Beth Atkinson

Jul 12, 2016 12:51:20 PM

Our dearest Brock Nemecek wrote an article a few weeks ago about the benefits of working with Millennials, and we could only respond in a mutual love and respect for our Gen X colleagues. Just as Millennials have been deemed dependent and entitled, Gen X was once deemed the “slacker generation” by Boomers. We know now that this couldn’t be further from the truth and we’re excited to share what we do know to be true about our Gen X DMAers and the reason we love them so much.

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Topics: Sales & Business Development

Why We Used LinkedIn to Recruit New Talent

Posted by: Megan Zweig

May 25, 2016 12:52:26 PM

Over the years, DMA Solutions has taken various routes to recruit bright and passionate people to join our company and work to increase the demand of fresh fruits and vegetables.  We’ve had great success utilizing the resources provided by The Center for Growing Talent by PMA and most recently, have fostered new talent through the Aggies for Fresh campaign along with many others. 

Recruitment is not for the faint of heart and as our company’s lead recruiter, let me just say that over the last six weeks, I have been overjoyed with the recruitment tool offered by the world’s largest professional network, LinkedIn.

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Topics: Sales & Business Development

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