In part I on this series topic, we introduced the value in having consumer data-based conversations with your retail buyers, now we want to give you specific examples of what we mean. Reference Part I from last week if you haven’t already. If you have, then let’s dive in.
Here is a hypothetical example of how this process works starting first with thoughtfully created brand content that delivers a desirable solution or inspiration:
Let’s say you’ve been tracking page visits on your website and you can see that your dessert recipes are getting the most views.