A BLOG BY dma_sm
       

14 Seriously FRESH Fourth of July Recipes You’ll Love

Posted by: Mackenzie Michel

Jul 1, 2015 12:40:07 PM


As Independence Day Celebrations commence for Americans, many of us have one very patriotic thing on our minds: FOOD. That’s right, the Fourth of July is the most popular holiday for Americans to fire up their grills, with 68% of those surveyed claiming they plan to do just that when the holiday rolls around. In fact, the Fourth of July tops the list of holidays in which Americans like to grill.

So for fresh produce marketers, this is a star-spangled opportunity to share not only recipe ideas and inspiration, but also capitalize on the family and tradition aspects of this holiday if you’re one of the many growers that celebrates a rich and long-standing heritage rooted in the American Dream.


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Topics: Recipes & Office Eats

Brocipes: 6 Ways You Can Create Recipes for Men

Posted by: Mackenzie Michel

May 27, 2015 9:00:00 AM


When it comes to recipes and cooking meals at home, marketers have in large part targeted women with their messages, as women have been known to be the primary grocery shopper. But now we are seeing a shift as men visit the grocery store more often than women each month and are doing more of the grocery shopping and cooking than before. So if men are the primary shoppers now, why aren’t we dedicating more of our content to reaching the hungry dads and dudes out there?

We talked about how to position your products and messages in a way that appeals to men, but what types of recipes are they searching for? We turned to Men’s Health Magazine for some insights into man-centric meals, and confirmed what we suspected: men love grilling, hearty meats and a little spice. Here are a few different types of “brocipes” that will help you reach this important demographic on a deeper level:


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Topics: Recipes & Office Eats, Marketing Tools & Trends

Are You Looking for the Perfect Date Recipe?

Posted by: Brock Nemecek

Dec 6, 2013 4:00:00 AM


As the son of an avid gardener, a most-of-the-time health nut and almost five year marketer of fresh produce, there are very few fruits and vegetables that I haven’t experienced firsthand. However, we recently had the pleasure of working with Bard Valley Natural Delights and I was introduced to the marvels that are Medjool Dates… and now I have a new fresh obsession.

Dave Anderson with Bard Valley Natural Delights has been generous with samples of Medjool dates and inspirations for ways to enjoy them. During one of Dave’s recent visits to Dallas, we took him to one of our go-to spots, Bolsa, near the Bishop Arts District. Our friends at Bolsa did not disappoint and to our surprise they featured an Arugula Date Salad on their menu.


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Topics: Recipes & Office Eats, Miscellaneous

FRESH Tailgate Swaps

Posted by: DMA Solutions Team

Aug 20, 2013 5:00:00 AM


It’s almost that time of the year—football season! And what’s football season without tailgating? Burgers, brats, chips and dip are just a few of the scrumptious grub you’ll find at these events. Then again, tailgating fare isn’t exactly the healthiest kind of food and while it’s tempting to chomp down on all of these greasy treats, they don’t exactly leave you feeling so great. Nonetheless, we love football here at DMA and we LOVE tailgating. Wishing we could stay truer to our love for fresh produce and keep it a little FRESHER for football games, we put our heads together to create this list of fresh swaps for our tailgating favs. Use these recipes to share with your friends and family so that they too can #ChooseFresh!


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Topics: Recipes & Office Eats, Miscellaneous

Office Eats: A Fresh Take on Twinkies

Posted by: Megan Zweig

Jul 19, 2013 8:50:00 AM


As a fresh produce marketing company, rarely will you see us present you with a post that has good things to say about Twinkies. In fact, most of our employees at DMA Solutions have never even eaten a Twinkie (seriously). With that said, the Twinkie is making a “sweet comeback” since the product made its way back onto store shelves after a brief hiatus due to the 2012 Hostess Brands bankruptcy snafu. Now the Twinkie brand is feeding the hunger of the nostalgic Boomer and X Generations while making a splash with the new Millennial and Z consumers.

The term “Twinkie” has been a trending topic this week in the social arena all week, which got us thinking… How can we take a Twinkie and make it FRESH? We grow and sell the most beautiful and nutritious foods in the world! Surely the Twinkie could use a FRESH makeover.


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Topics: Recipes & Office Eats, Culture & Creativity

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