A BLOG BY dma_sm
       

5 Ways to Strategically Maximize Your PR Team

Posted by: Sarah Bockholt

Jan 17, 2017 12:02:55 PM


To someone unfamiliar with public relations, there may be many questions surrounding why their marketing plan needs it. Within the fresh produce industry, there are a ton of opportunities for public relations to flourish, yet they are often overlooked. Public relations touches almost every area of marketing to support overall success, so shouldn’t this be a tool we utilize more? Many of our fellow fresh produce marketers have relationships with an external PR team/agency, but you may not be making the most out of this support. Here are five ways to avoid missing the mark and maximize your PR team (either internal or external) in 2017:


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Topics: Public Relations

The Biggest #PRFails of 2016

Posted by: Beth Atkinson

Jan 10, 2017 2:55:26 PM


We’ve spent the past several years studying and grappling with how Public Relations can bring success to fresh produce marketers. One thing we know beyond a doubt is that our industry can win and be better at PR if we are able to avoid using tactics that brands fall victim to out of laziness or desperation. So, as we bid farewell to an action-packed 2016, we’d like to call out a few cringe-worthy Public Relations Fails (#PRFails) that remind us every day what NOT to do when communicating on behalf of the fresh produce brands we love so dearly.


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Topics: Public Relations

Fresh Summit PR Resources You Should Use

Posted by: Beth Atkinson

Sep 27, 2016 11:55:33 AM


As PMA Fresh Summit approaches, our focus tends to be consumed by booth design, marketing and sales collateral, branding updates, new product showcases, and other major tactics in preparation for one of our industry’s biggest events. While all of these things are vital to trade show success, it’s just as important to take advantage of the many Public Relations resources that Fresh Summit offers in order to bring people to your booth and encourage conversation prior to, during, and after the show.


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Topics: Public Relations, Events & Sponsorships

How to Motivate Bloggers

Posted by: Marissa Baurys

Sep 14, 2016 9:00:00 AM


We’ve discussed the value of bloggers and why working with one can foster meaningful connections for your brand while providing an opportunity to tap into the impressive networks they’ve built. But how can you take these connections to the next level and motivate a blogger to act as an ambassador for your brand? If long-term blogger relationships are your goal, here are some tips to keep in mind:


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Topics: Branding & Messaging, Public Relations, Blogging

Choosing the Right Bloggers for Your Brand

Posted by: Sarah Bockholt

Aug 17, 2016 12:16:30 PM


For brands wanting to forge an ongoing relationship with an influencer, the biggest hurdle is where to start and who to work with. Bloggers have become the most desired influencers within the social-media savvy population because there are multiple options to choose from, and they are easily accessible. Here at DMA, we are very strategic when it comes to picking bloggers aka influencers from the large pool of choices. We do not simply pick bloggers who have pretty pictures and are active on social media, there is a vetting process we go through to ensure we are making the best recommendations possible. Here are some things to think about when it comes to the bloggers who work with your brand.


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Topics: Public Relations, Blogging

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