A BLOG BY dma_sm

Tour de Fresh Approaches Half a Million Dollars Raised for Salad Bars [PHOTOS]

Posted by: Brock Nemecek

Aug 5, 2016 1:22:24 PM

Thanks to a record-setting 2016 Signature Event last week in northern California, the Tour de Fresh in its third year has raised almost half a million dollars for the United Fresh Start Foundation and the  Let’s Move Salad Bars to Schools campaign.  Fifty-seven riders, 40 sponsoring companies, and 15 support crew members ensured that this year’s 200-mile ride from Napa to Monterey, California, would be the best yet – and it was!

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Topics: Philanthropy, Tour de Fresh

Ways to Get Involved in Healthy Kids Day®

Posted by: DMA Solutions Team

Apr 14, 2015 11:11:00 AM

In the fresh produce industry, we take children’s health seriously and have made it a priority through initiatives like the Let’s Move Salad Bars to Schools campaign. And we’re not the only ones: The YMCA has an upcoming initiative called Healthy Kids Day® launching on April 25. The YMCA mentions that research shows kids are most likely to gain weight during the summer months, which means fresh produce marketers once again have an opportunity to tap into the conversation and present fresh solutions.

Even with #HealthyKidsDay coming in just a few short weeks, there are still a few ways fresh produce marketers can get involved. Here’s how:

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Topics: Health & Fitness, Philanthropy, Events & Sponsorships

Honor Your Fresh Hero Campaign Continues

Posted by: DMA Solutions Team

Jul 18, 2014 3:51:00 PM

Since launching the Honor Your Fresh Hero campaign more than 35 fresh produce industry professionals took the time to say “thank you” to the special people in their lives. The honorees included inspirational friends and family to motivational industry colleagues and career propelling mentors. This week we released a tribute video commemorating each of the heroes honored during the campaign. In addition, we’re proud to announce that the total amount collected from the Honor Your Fresh Hero campaign is enough to purchase one salad bar for a school through the Let’s Move Salad Bars To Schools program.

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Topics: Philanthropy, Events & Sponsorships

All of Our Marketing Is Cause Marketing

Posted by: Brock Nemecek

May 28, 2014 5:12:00 AM

There are countless studies and stats about the effectiveness of cause marketing. We’ve written about it on The Core, practiced it ourselves and on behalf of clients. And while we categorize our promotion efforts as either “cause” or “non-cause,” I’m not so sure that there’s a difference.

I view all fresh produce marketing as cause marketing. We may not always work to directly benefit philanthropies with funds with each and every marketing endeavor, but as access to and promotion of our industry’s products expands and results in greater consumption, the goals of many cause-focused groups inch ever closer to attainable.

Whether it’s the American Heart Association, Feeding America, or the American Diabetes Association, our industry’s products are their key allies. I’m not saying that the work that we do is the same as organizations that tirelessly advocate on behalf of their causes. However, in many instances our work actually supports the efforts of those groups – serving as a solution to many societal problems.

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Topics: Philanthropy, Miscellaneous

What Salad Bars Can Do for Your Business

Posted by: Mackenzie Michel

Feb 7, 2014 6:13:00 AM

We could make the compelling case for salad bars all day - from increasing access to fresh fruits and vegetables to empowering children to make healthy decisions at a young age, salad bars WORK. February marks the 4th anniversary of Let’s Move Salad Bars to Schools and the momentum for the industry wide effort is stronger than ever before with the launch of United’s 3 year campaign to Let’s Move Salad Bars to MIDWEST Schools.

And while we never grow tired of discussing how impactful salad bars are on the children that are able to use them each day, there are also some very compelling reasons for why supporting salad bars is good for your business!

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Topics: Philanthropy, Miscellaneous

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