A BLOG BY dma_sm

Packaged Food Wants Real Estate in the Produce Aisle: What Are You Going to Do About it?

Posted by: Mackenzie Michel

Nov 30, 2016 11:06:16 AM

It’s not news that CPG products and other non-produce packaged foods are eager to gain supermarket retail space next to fresh lettuce and apples. In fact, the Wall Street Journal wrote about this 5 years ago detailing the “halo effect”: a tendency for consumers to perceive foods placed in the produce aisle to be of fresher and higher quality, even when these foods are packaged or non-produce items. This research has driven CPG brands to not only look for ways to capitalize on “fresh” and gain a coveted space on produce section shelves – but now these brands are gaining space on the tradeshow floor at produce-focused shows like Fresh Summit.

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Topics: Branding & Messaging, Thoughts on FRESH, Packaging & Merchandising

Can Your Packaging Make an Impact on Fresh Produce Sales?

Posted by: Marci Allen

Aug 7, 2015 9:57:00 AM

Increasingly we are seeing an effort to impact fresh produce demand and consumption by providing more flavorful varieties, stronger consumer communication touchpoints, solutions for busy, on-the-go home cooks…the list goes on. But one particular effort that we want to underscore is how you are using your packaging to positively impact fresh produce sales. 

It’s been said many times that you shouldn’t judge a book by its cover, but we know that humans instinctively do just that – right or wrong, we draw conclusions about the inside of a package from the outside presentation and produce packaging is no different.  Lucky for fresh produce, we have the opportunity to snag consumers’ attention with great marketing design and messaging, earth-friendly materials, convenience attributes, strong food safety attributes and packaging construction that protects the product from damage.

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Topics: Packaging & Merchandising

Packaging: The Retail Gateway to the Consumer

Posted by: Megan Zweig

Oct 8, 2013 8:48:00 AM

For a moment, take your fresh produce marketing hat off completely and put on the hat of a typical consumer in America. Imagine it’s a Tuesday, late in the afternoon. You walk into a grocery store hunting ingredients for tonight’s dinner. You may not know exactly what you’re looking for, but you’re in a hurry and seeking something that is quick, mindless, nutritious and delicious.

As a health and budget conscious consumer, you’re looking for a food miracle that doesn’t include your regular stand-by processed, meal-in-a-box.

Now, put back on your marketing hat and consider how your packaged products are working to grab her attention and solve her dinner dilemma.

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Topics: Packaging & Merchandising, Events & Sponsorships, Miscellaneous

Our Fresh Summit 2010 Experience

Posted by: Brock Nemecek

Oct 21, 2010 3:03:00 AM

After what seemed like miles (had to have been) of walking, pages of note taking and countless samples consumed (it’s a tough job…), we’ve whittled down our lists to what we truly can’t stop thinking and talking about. These are those experiences at Fresh Summit 2010 that made an impression and that, we feel, exemplify what tradeshow participation is all about. Going above and beyond, these folks surely left Orlando thinking: Mission Accomplished! Congrats on jobs better-than-well done!

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Topics: Career Development, Branding & Messaging, Culture & Creativity, Packaging & Merchandising, Events & Sponsorships, All, Sales & Business Development

PMA Foodservice 2010

Posted by: Dan'l Mackey Almy

Aug 4, 2010 7:51:00 AM

It’s not easy to compete for attention with all the breathtaking views, the pounding surf and drop-dead delicious meals that are found throughout the Monterey/Carmel region. But as the fresh produce industry descended on this city by the sea, PMA Foodservice participants did more than compete!

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Topics: Branding & Messaging, Culture & Creativity, Packaging & Merchandising, Events & Sponsorships, All, Miscellaneous

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