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The Importance of Metadata

Posted by Marissa Baurys on October 18, 2017 12:18 PM

Metadata refers to the descriptive bits of information on your website hidden in the codes. It’s all the things you don’t see when visiting a page,... Read More

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The Win-Win-Win Marketing Strategy that Works with Your Buyers AND Consumers

Posted by Mackenzie Wortham on October 11, 2017 12:12 PM

Since 2013, Under Armour’s CEO has spent nearly a billion dollars to acquire well-known fitness-aligned mobile apps MapMyFitness, MyFitnessPal and... Read More

Trade Marketing: So Much More Than It Used to Be

Posted by Dan'l Mackey Almy on October 4, 2017 1:57 PM

There’s no doubt about it, trade marketing just isn't what is used to be.  When I started my career in the fresh produce industry 22 years ago (but... Read More

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5 Smart Ways to Get Exposure for Your Brand on a Modest Budget

Posted by Lacey Jenison on September 26, 2017 4:41 PM

Advertising on prime time television and on the sides of buses often requires a hefty budget, but that doesn’t mean those brands are getting the most... Read More

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First to Market Does Not Always Win the Race

Posted by Marci Allen on September 22, 2017 1:27 PM

A first-to-market strategy can be a double-edged sword. Extensive time, resources and manpower have been devoted to outside-the-box thinking,... Read More

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3 Pro-Photography Tips from the Pinch of Yum Workshop

Posted by Leslie Loris on August 22, 2017 12:16 PM

Photography may not be a day-to-day responsibility for every fresh produce marketer but in the increasingly visual world we live in, its value... Read More

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