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Marketing Trends Tools Insights Posts


The Importance of Metadata

Posted by Marissa Baurys on October 18, 2017 12:18 PM

Metadata refers to the descriptive bits of information on your website hidden in the codes. It’s all the things you don’t see when visiting a page,... Read More


The Win-Win-Win Marketing Strategy that Works with Your Buyers AND Consumers

Posted by Mackenzie Wortham on October 11, 2017 12:12 PM

Since 2013, Under Armour’s CEO has spent nearly a billion dollars to acquire well-known fitness-aligned mobile apps MapMyFitness, MyFitnessPal and... Read More

Trade Marketing: So Much More Than It Used to Be

Posted by Dan'l Mackey Almy on October 4, 2017 1:57 PM

There’s no doubt about it, trade marketing just isn't what is used to be.  When I started my career in the fresh produce industry 22 years ago (but... Read More


5 Smart Ways to Get Exposure for Your Brand on a Modest Budget

Posted by Lacey Jenison on September 26, 2017 4:41 PM

Advertising on prime time television and on the sides of buses often requires a hefty budget, but that doesn’t mean those brands are getting the most... Read More


First to Market Does Not Always Win the Race

Posted by Marci Allen on September 22, 2017 1:27 PM

A first-to-market strategy can be a double-edged sword. Extensive time, resources and manpower have been devoted to outside-the-box thinking,... Read More

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3 Pro-Photography Tips from the Pinch of Yum Workshop

Posted by Leslie Loris on August 22, 2017 12:16 PM

Photography may not be a day-to-day responsibility for every fresh produce marketer but in the increasingly visual world we live in, its value... Read More

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