A BLOG BY dma_sm
       

Brands With Above and Beyond Customer Service

Posted by: Kelsey Byrnes

Feb 21, 2017 12:39:31 PM


We’ve all likely fallen victim to mediocre or just plain bad customer service. From hours spent on hold to a lack of response altogether from a company you’ve approached about a problem, bad customer service is a guaranteed way to lose any trace of brand loyalty. Unfortunately these service habits have become so common place that when a company steps up to the plate and exceeds what is likely to be our low expectations, it REALLY stands out!

In today’s digital age, there are countless ways to ensure every single customer touchpoint is an above and beyond brand experience. Here are a few brands who really get it.


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Topics: Branding & Messaging, Marketing Tools & Trends

Best Practices for Keeping your Sweepstakes and Contests Legal and Compliant

Posted by: DMA Solutions Team

Feb 17, 2017 11:48:28 AM


Guest Blog Post by Donna DeClemente, Director of Social & Digital Media, American Sweepstakes & Promotion Company
www.american-sweeps.com

Sweepstakes are a game of chance where the winners are normally randomly chosen. Contests on the other hand are a game of skill and participants usually are invited to submit some content (photo, video, essay, etc.). A panel of judges then chooses the winners based on criteria that are defined in the official rules.


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Topics: Social & Mobile Media, Marketing Tools & Trends

Earn $55M Worth of Marketing Results for Much (Much) Less

Posted by: Brock Nemecek

Feb 15, 2017 11:46:24 AM


After Mother Nature dealt growers and brands like Wonderful® Pistachios years of less-than-ideal growing conditions, in 2016 she finally lightened up and restored bounty to the pistachio category.  For Wonderful®, a record-setting harvest meant two things: They had to move much more product and they had an amazing opportunity to share the stories and many benefits of pistachios to millions people. So, late last year, Wonderful® Pistachios launched their largest advertising campaign to date – to the tune of $55 million.


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Topics: Thoughts on FRESH, Marketing Tools & Trends

5 Reasons We’re in Love with Inbound Marketing

Posted by: Mackenzie Michel

Feb 14, 2017 12:11:12 PM


It’s Valentine’s Day and we want to gush about a major crush we’ve got on Inbound Marketing.

If you aren’t familiar with everything inbound marketing has to offer, take a look at this infographic comparing inbound marketing to traditional, outbound marketing. This methodology EARNS permission from your audiences and then delights them with more!

Inbound marketing affords marketers smooth, automated moves that attract strangers and woo them into happy customers. What’s not to love? In fact, many fresh produce brands feel the same way and have already said their vows to inbound! Here’s why:


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Topics: Inbound Marketing, Marketing Tools & Trends

How Marketing Can Add Value to Your Buyer Relationships – Part II

Posted by: Marci Allen

Feb 8, 2017 12:24:42 PM


In part I on this series topic, we introduced the value in having consumer data-based conversations with your retail buyers, now we want to give you specific examples of what we mean. Reference Part I from last week if you haven’t already. If you have, then let’s dive in.

Here is a hypothetical example of how this process works starting first with thoughtfully created brand content that delivers a desirable solution or inspiration:

Let’s say you’ve been tracking page visits on your website and you can see that your dessert recipes are getting the most views.


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Topics: Marketing Tools & Trends, Sales & Business Development

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