A BLOG BY dma_sm
       

5 Reasons We’re in Love with Inbound Marketing

Posted by: Mackenzie Michel

Feb 14, 2017 12:11:12 PM


It’s Valentine’s Day and we want to gush about a major crush we’ve got on Inbound Marketing.

If you aren’t familiar with everything inbound marketing has to offer, take a look at this infographic comparing inbound marketing to traditional, outbound marketing. This methodology EARNS permission from your audiences and then delights them with more!

Inbound marketing affords marketers smooth, automated moves that attract strangers and woo them into happy customers. What’s not to love? In fact, many fresh produce brands feel the same way and have already said their vows to inbound! Here’s why:


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Topics: Inbound Marketing, Marketing Tools & Trends

3 Big Takeaways from the 2016 Inbound Conference

Posted by: Marci Allen

Nov 21, 2016 5:45:24 PM


Four of our team members just returned from a fantastic experience at HubSpot’s annual Inbound Conference where 19,000 marketers from 92 countries gathered together to learn and be inspired from speakers in over 300 educational sessions. Of course we couldn’t personally attend all 300 sessions, but we were able to divide and conquer for learnings in a wide variety of digital marketing topics. We will be taking a deep dive into several topics in the coming weeks, but to start we thought we would share three big takeaways to whet your appetite and inspire your marketing planning for 2017.


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Topics: Inbound Marketing

Marketers: Don’t Forget to VOTE! [Infographic]

Posted by: Mackenzie Michel

Nov 8, 2016 11:06:10 AM


Today is Election Day, and while we certainly hope that each of you have been to the polls to cast your vote for our nation’s next leader, we’d like to challenge you as marketers to complete your ballot for a different election. Fresh Produce Marketers have the opportunity as 2016 comes to a close to consider the challenge issued by Bryan Silbermann and Cathy Burns during the recent 2016 State of the Industry Address: How will your bright ideas take root to grab and hold consumers’ attention and create emotional connections to your brands?


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Topics: Inbound Marketing, Marketing Tools & Trends

The Holy Grail of Professional Development for Fresh Produce Marketers

Posted by: Marci Allen

Sep 6, 2016 11:53:44 AM


This year’s Inbound 2016 conference is just around the corner and I, along with several other members of the DMA team, are looking forward to attending. As marketers, this conference offers us a well-rounded professional development opportunity on a range of topics including social media strategy, consumer engagement, content development and content consumption, website creation, public relations, email best practices, search engine optimization, brand design, sales and marketing collaboration and more!


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Topics: Inbound Marketing, Inbound

5 Online Marketing Certifications That Will Make You a Better Marketer

Posted by: Marci Allen

Sep 11, 2015 11:35:00 AM


We get it. The digital marketing landscape is changing so rapidly that the strategies that were working for your company two years ago may be completely obsolete now. Try as you might, it can be a challenge to keep up with best practices without a little help. Online marketing certification programs are a great way to stay current and relevant by very quickly and affordably (sometimes at no cost) learning best practices, tactics and the latest trends that will help you effectively craft the right digital marketing strategy for your brand. Plus, you can promote your certification-status on your LinkedIn profile to showcase your marketing chops!

Here are five online certifications that we recommend you check out:


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Topics: Inbound Marketing, Marketing Tools & Trends, Inbound

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