A BLOG BY dma_sm

Is Your Web Copy Consumer-Friendly?

Posted by: Brock Nemecek

Sep 20, 2016 9:00:00 AM

Digital and social media present opportunities for fresh produce brands to directly connect and engage with shoppers/end-consumers.  That direct connection makes it vitally important for your brand to be speaking their language – in other words, delivering consumer-friendly speak that is welcoming, informative and, ideally, personalized.  While crafting new web copy (or translating existing messaging into web or social copy) isn’t easy, it shouldn’t require a Rosetta Stone purchase either.  Below are several keys to recognizing and crafting consumer-friendly copy for your website and other digital platforms.

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Topics: Branding & Messaging, Websites, Inbound

The Holy Grail of Professional Development for Fresh Produce Marketers

Posted by: Marci Allen

Sep 6, 2016 11:53:44 AM

This year’s Inbound 2016 conference is just around the corner and I, along with several other members of the DMA team, are looking forward to attending. As marketers, this conference offers us a well-rounded professional development opportunity on a range of topics including social media strategy, consumer engagement, content development and content consumption, website creation, public relations, email best practices, search engine optimization, brand design, sales and marketing collaboration and more!

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Topics: Inbound Marketing, Inbound

5 Online Marketing Certifications That Will Make You a Better Marketer

Posted by: Marci Allen

Sep 11, 2015 11:35:00 AM

We get it. The digital marketing landscape is changing so rapidly that the strategies that were working for your company two years ago may be completely obsolete now. Try as you might, it can be a challenge to keep up with best practices without a little help. Online marketing certification programs are a great way to stay current and relevant by very quickly and affordably (sometimes at no cost) learning best practices, tactics and the latest trends that will help you effectively craft the right digital marketing strategy for your brand. Plus, you can promote your certification-status on your LinkedIn profile to showcase your marketing chops!

Here are five online certifications that we recommend you check out:

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Topics: Inbound Marketing, Marketing Tools & Trends, Inbound

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