In the fresh produce industry, we take children’s health seriously and have made it a priority through initiatives like the Let’s Move Salad Bars to Schools campaign. And we’re not the only ones: The YMCA has an upcoming initiative called Healthy Kids Day® launching on April 25. The YMCA mentions that research shows kids are most likely to gain weight during the summer months, which means fresh produce marketers once again have an opportunity to tap into the conversation and present fresh solutions.
Even with #HealthyKidsDay coming in just a few short weeks, there are still a few ways fresh produce marketers can get involved. Here’s how: