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Fresh Produce Industry Posts

Tips, Reminders and Important Information about Fresh Summit 2017

Posted by Megan Zweig on October 13, 2017 9:20 AM

Fresh Summit is right around the corner!  As exhibitors and attendees alike put the final touches on their plans for the booths, the clothes, the... Read More

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The Win-Win-Win Marketing Strategy that Works with Your Buyers AND Consumers

Posted by Mackenzie Wortham on October 11, 2017 12:12 PM

Since 2013, Under Armour’s CEO has spent nearly a billion dollars to acquire well-known fitness-aligned mobile apps MapMyFitness, MyFitnessPal and... Read More

Trade Marketing: So Much More Than It Used to Be

Posted by Dan'l Mackey Almy on October 4, 2017 1:57 PM

There’s no doubt about it, trade marketing just isn't what is used to be.  When I started my career in the fresh produce industry 22 years ago (but... Read More

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First to Market Does Not Always Win the Race

Posted by Marci Allen on September 22, 2017 1:27 PM

A first-to-market strategy can be a double-edged sword. Extensive time, resources and manpower have been devoted to outside-the-box thinking,... Read More

What I Learned at the United Fresh Produce Leadership Program

Posted by Megan Zweig on July 12, 2017 11:06 AM

This time last year, I started a year-long journey with 11 fellow fresh produce industry professionals selected to participate in the... Read More

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Thoughts That Kill Success

Posted by Beth Atkinson on June 7, 2017 11:41 AM

At DMA Solutions, we’re committed to successfully marketing the brands we serve, which requires us to be mindful of potential roadblocks to success –... Read More

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