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Fresh Produce Industry Posts

Tips, Reminders and Important Information about Fresh Summit 2017

Posted by Megan Zweig on October 13, 2017 9:20 AM

Fresh Summit is right around the corner!  As exhibitors and attendees alike put the final touches on their plans for the booths, the clothes, the... Read More


The Win-Win-Win Marketing Strategy that Works with Your Buyers AND Consumers

Posted by Mackenzie Wortham on October 11, 2017 12:12 PM

Since 2013, Under Armour’s CEO has spent nearly a billion dollars to acquire well-known fitness-aligned mobile apps MapMyFitness, MyFitnessPal and... Read More

Trade Marketing: So Much More Than It Used to Be

Posted by Dan'l Mackey Almy on October 4, 2017 1:57 PM

There’s no doubt about it, trade marketing just isn't what is used to be.  When I started my career in the fresh produce industry 22 years ago (but... Read More


First to Market Does Not Always Win the Race

Posted by Marci Allen on September 22, 2017 1:27 PM

A first-to-market strategy can be a double-edged sword. Extensive time, resources and manpower have been devoted to outside-the-box thinking,... Read More

What I Learned at the United Fresh Produce Leadership Program

Posted by Megan Zweig on July 12, 2017 11:06 AM

This time last year, I started a year-long journey with 11 fellow fresh produce industry professionals selected to participate in the... Read More


Thoughts That Kill Success

Posted by Beth Atkinson on June 7, 2017 11:41 AM

At DMA Solutions, we’re committed to successfully marketing the brands we serve, which requires us to be mindful of potential roadblocks to success –... Read More

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