A BLOG BY dma_sm
       

Tour de Fresh 2017: Sponsorships & More!

Posted by: Kelsey Byrnes

Feb 3, 2017 11:44:09 AM


It’s time to get back in the saddle and start training for the 4th annual Tour de Fresh! From a dream ride route on the beautiful California coast to new and improved sponsorship opportunities, the upcoming 2017 signature event will be one to remember. But don’t just take my word for it, find out why you should get involved and make a difference in a school near you!

What is the Tour de Fresh?

This event makes a huge difference not only in our industry, but for children across the country.


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Topics: Events & Sponsorships

How to Win at Event Marketing in 2017

Posted by: Kelsey Byrnes

Dec 16, 2016 11:41:41 AM


If you’d like to create experiences with your brand that “bring it to life,” you may want to consider hosting an event in 2017. But before you dive headfirst into event planning, there are a few things you need to know. First, let us share how we define event marketing: Event marketing is a promotion strategy that involves direct, one-on-one contact between companies and audiences. When strategically planned or executed, this type of marketing establishes invaluable direct connections with people and your brand.  Consider these best practices when developing an event marketing campaign that’s right for your company:


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Topics: Events & Sponsorships

New York Produce Show 2016: What Blew Us Away (#WBUA)

Posted by: Mackenzie Michel

Dec 13, 2016 11:25:23 AM


There’s nothing quite like The Big Apple during the holidays, and when you combine that with fresh produce industry folks coming together to promote their fresh products, it’s nothing short of magical! We’ve always been fans of the New York Produce Show which takes place each December. It’s easy to navigate for attendees looking to get meaningful face time with the brands, and the exhibitors rave about the quality of the buyers that attend this show. During this year’s expo, we saw several stand out booths and products that we’re excited to see more of on retail shelves. Here’s what blew us away:


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Topics: Events & Sponsorships

Another Success for Tour de Fresh (and Salad Bars!)

Posted by: Kelsey Byrnes

Nov 1, 2016 11:08:57 AM


The Tour de Fresh, presented by The California Giant Foundation, recently held their very first regional event in Fort Worth, Texas, and it was definitely a night to remember. With the same objective of bringing salad bars to schools, Tour de Fresh Texas raised more than $15,000 to fund five salad bars in the local Dallas/Fort Worth area, surpassing their goal of $10,000. This was made possible with the support and generous donations from Tour de Fresh Texas sponsors, including California Giant Berry Farms, Del Monte, DMA Solutions, Hort Americas, IFCO, Snappy Salads, Tessemae’s, and Tsamma.


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Topics: Events & Sponsorships

Fresh Summit 2016: What Blew Us Away (#WBUA)

Posted by: Mackenzie Michel

Oct 19, 2016 2:18:14 PM


As we walked across the vast tradeshow floor in Orlando this past weekend, one thing was clear: fresh produce brands are stepping up their marketing game, and the industry as a whole is benefitting! BUT, with powerful and inspiring messages about where our marketing and branding could be from the likes of Bryan Silbermann, Cathy Burns and Johnny Cupcakes, it’s clear we still have a lot of work to do. But after this year’s expo, we’re feeling more confident than ever in taking on the challenge!

If you’re a produce marketer who strives to create a brand that captures your consumers’ attention and delivers valuable solutions to your customers, let these examples of marketing excellence that blew us away at PMA Fresh Summit inspire your 2017 initiatives.


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Topics: Events & Sponsorships

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