A BLOG BY dma_sm

Brands With Above and Beyond Customer Service

Posted by: Kelsey Byrnes

Feb 21, 2017 12:39:31 PM

We’ve all likely fallen victim to mediocre or just plain bad customer service. From hours spent on hold to a lack of response altogether from a company you’ve approached about a problem, bad customer service is a guaranteed way to lose any trace of brand loyalty. Unfortunately these service habits have become so common place that when a company steps up to the plate and exceeds what is likely to be our low expectations, it REALLY stands out!

In today’s digital age, there are countless ways to ensure every single customer touchpoint is an above and beyond brand experience. Here are a few brands who really get it.

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Topics: Branding & Messaging, Marketing Tools & Trends

Packaged Food Wants Real Estate in the Produce Aisle: What Are You Going to Do About it?

Posted by: Mackenzie Michel

Nov 30, 2016 11:06:16 AM

It’s not news that CPG products and other non-produce packaged foods are eager to gain supermarket retail space next to fresh lettuce and apples. In fact, the Wall Street Journal wrote about this 5 years ago detailing the “halo effect”: a tendency for consumers to perceive foods placed in the produce aisle to be of fresher and higher quality, even when these foods are packaged or non-produce items. This research has driven CPG brands to not only look for ways to capitalize on “fresh” and gain a coveted space on produce section shelves – but now these brands are gaining space on the tradeshow floor at produce-focused shows like Fresh Summit.

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Topics: Branding & Messaging, Thoughts on FRESH, Packaging & Merchandising

A Brand Lexicon:  What it is and Why You Need it

Posted by: Megan Zweig

Oct 4, 2016 11:59:20 AM

You may not have heard of a brand lexicon before, but once we tell you a little more about it – you’re going to want one! A brand lexicon is essentially a fancy name for a list of words.  What makes the words so unique is that they offer marketers and copywriters clear direction for the way words are used to describe the company, its products, services and story. A brand lexicon can be a game changer if branding and consistent messaging are an ongoing challenge within a company.

At DMA Solutions, we are getting our arms around purposeful branding elements like the brand lexicon to help us shape solutions that are perfect for fresh produce marketers.

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Topics: Branding & Messaging

Is Your Web Copy Consumer-Friendly?

Posted by: Brock Nemecek

Sep 20, 2016 9:00:00 AM

Digital and social media present opportunities for fresh produce brands to directly connect and engage with shoppers/end-consumers.  That direct connection makes it vitally important for your brand to be speaking their language – in other words, delivering consumer-friendly speak that is welcoming, informative and, ideally, personalized.  While crafting new web copy (or translating existing messaging into web or social copy) isn’t easy, it shouldn’t require a Rosetta Stone purchase either.  Below are several keys to recognizing and crafting consumer-friendly copy for your website and other digital platforms.

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Topics: Branding & Messaging, Websites, Inbound

How to Motivate Bloggers

Posted by: Marissa Baurys

Sep 14, 2016 9:00:00 AM

We’ve discussed the value of bloggers and why working with one can foster meaningful connections for your brand while providing an opportunity to tap into the impressive networks they’ve built. But how can you take these connections to the next level and motivate a blogger to act as an ambassador for your brand? If long-term blogger relationships are your goal, here are some tips to keep in mind:

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Topics: Branding & Messaging, Public Relations, Blogging

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