A BLOG BY dma_sm

5 Content Creation Tips for Your B2B Blog

Posted by: Lacey Jenison

Jan 27, 2017 1:27:00 PM

By 2020, your customers will manage 85% of their relationships without ACTUALLY talking to a human. This means that your assets, including your website, social media, online reviews and your blog will be your customers’ first impression of you. An easy way for companies to interact with their customers in this more indirect way is through a blog. With a B2B (business-to-business) blog, companies can create the content that they most want their customers and prospects to see, putting them in a position to win as a thought leader in their “space.”

Okay we hear you – you think that sounds great but you aren’t sure who or how to create the content to support a B2B blog. Allow us to offer five content creation tips that we’ve come to know through the management of our clients’ blogs and of course, our own! 

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Topics: Blogging

Best Marketing Blogs to Follow in 2017

Posted by: Lacey Jenison

Jan 6, 2017 6:19:21 PM

There are so many resources available to marketers to jumpstart your 2017 marketing journey that it can be a little overwhelming. Fear not – we have put together a list of six great blogs that can be used as your resource if you’re hungry for ideas and inspiration as you kick off the New Year.   

  1. Hubspot Marketing Blog

Hubspot, best known for pioneering the inbound marketing movement, not only has one blog, but THREE: Marketing, Sales and Agency. Depending on your interests, you can find all the information you need and want one of these three blogs in 2017.

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Topics: Blogging, Marketing Tools & Trends

How to Motivate Bloggers

Posted by: Marissa Baurys

Sep 14, 2016 9:00:00 AM

We’ve discussed the value of bloggers and why working with one can foster meaningful connections for your brand while providing an opportunity to tap into the impressive networks they’ve built. But how can you take these connections to the next level and motivate a blogger to act as an ambassador for your brand? If long-term blogger relationships are your goal, here are some tips to keep in mind:

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Topics: Branding & Messaging, Public Relations, Blogging

Choosing the Right Bloggers for Your Brand

Posted by: Sarah Bockholt

Aug 17, 2016 12:16:30 PM

For brands wanting to forge an ongoing relationship with an influencer, the biggest hurdle is where to start and who to work with. Bloggers have become the most desired influencers within the social-media savvy population because there are multiple options to choose from, and they are easily accessible. Here at DMA, we are very strategic when it comes to picking bloggers aka influencers from the large pool of choices. We do not simply pick bloggers who have pretty pictures and are active on social media, there is a vetting process we go through to ensure we are making the best recommendations possible. Here are some things to think about when it comes to the bloggers who work with your brand.

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Topics: Public Relations, Blogging

Budgeting for Bloggers: You’re Doing It Wrong

Posted by: Beth Atkinson

May 18, 2016 12:50:03 PM

A question that often surfaces for us during marketing discussions is “how much do we need to budget for blog partnerships?” This has been a wildly inconsistent conversation for years, and something that can be uncomfortable for brands to think about. We hope to make it a little less uncomfortable by honing in on the process we’ve adapted, based on open and honest discussions we’ve had with the blogger community.

Here are a few things we need to consider when budgeting for blogger partnerships:

Time: Typically, a blog post can take anywhere from 1 hour to 3 hours to write and format in a way that tells a compelling story. Pair that with the 6 to 8 hours that it takes to develop a recipe, shop for ingredients, prepare, test (and re-test if it’s not perfect), style, and photograph the recipe, and you’re looking at a minimum of 7 hours to produce a high-quality post.

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Topics: Blogging

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