By 2020, your customers will manage 85% of their relationships without ACTUALLY talking to a human. This means that your assets, including your website, social media, online reviews and your blog will be your customers’ first impression of you. An easy way for companies to interact with their customers in this more indirect way is through a blog. With a B2B (business-to-business) blog, companies can create the content that they most want their customers and prospects to see, putting them in a position to win as a thought leader in their “space.”
Okay we hear you – you think that sounds great but you aren’t sure who or how to create the content to support a B2B blog. Allow us to offer five content creation tips that we’ve come to know through the management of our clients’ blogs and of course, our own!