A BLOG BY dma_sm
       

5 Ways to Capitalize on Co-Location with FMI Connect

Posted by: Brock Nemecek

Jun 4, 2014 5:00:00 AM


This year, United Fresh is co-located with The Food Marketing Institute event, FMI Connect. Don’t view the dividing line between the two exhibit floors as an uncrossable barrier. Instead, consider it a welcome mat to countless opportunities just waiting to be discovered. Below are just a few ideas that we encourage you to explore!

  1. Peruse the FMI Connect exhibitor directory in advance of the event and identify complementary brands/products/ services with great partnership potential. Schedule introductory meetings with them and be prepared to wow them with your vision of what could be!
  2. Packaging innovations across the FMI showfloor can provide inspiration for your own products…simply walk the floor with an open mind and see where it takes you.

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Topics: All

Become A Master Wordsmith to Connect with Your Audience

Posted by: DMA Solutions Team

Feb 25, 2014 3:34:00 AM


Vocabulary.

Timing.

Simplicity.

These are all important factors that greatly influence the way we communicate with each other and the world around us. Not only that; they’re also important tools in how we market to our target audiences.

After watching a beautiful short video about the power of words, I can’t stop thinking about the effectiveness behind our communication. The moral of the short video (spoiler alert) is that a single message can be said in multiple ways, so we need to learn the best ways to share our messages.


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Topics: Branding & Messaging, Blogging, All, Miscellaneous

6 Handy Pinterest Features You're Not Using

Posted by: Dan'l Mackey Almy

Feb 21, 2014 6:45:00 AM


We already know that the majority of Pinterest users are women, making up 83 percent of users in the U.S. We also know that Food & Drink is the most popular category on the site, making up 33.7 percent of pins. As Pinterest paves its way to becoming the leading content sharing social site, it is constantly evolving to ensure it can best serve the 28 million visitors that browse the site each month – and that includes evolving to better serve marketers that utilize the site on behalf of brands.

In the last few months, Pinterest has added several helpful new features that personalize the way users search and pin that we’re only just starting to use. As we learn the ins and outs, we couldn’t help but think of the great ways fresh produce marketers could also use them to reach consumers in more targeted ways than ever before. Since these features are new even to us, we wanted to get you up to speed with these 6 Pinterest features you may not be using yet:

 


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Topics: All

Free Printables: Simple Decorations for Thanksgiving

Posted by: Marci Allen

Nov 22, 2013 4:53:00 AM


With so many fun ideas for giving thanks floating around Pinterest, we wanted to jump in and show some gratitude by sharing free printables for the Thanksgiving holiday, along with a few pin-worthy ways to use them. We decided to decorate an office “thanks” tree with small expressions of what we are thankful for, while Molly baked some yummy cookies and crafted up some custom gift tags!

Of course, each Thanksgiving we like to give thanks to you, our loyal Core readers, friends and colleagues who make our jobs mostly fun and always fulfilling.

Enjoy the printables and most of all – Happy Thanksgiving to you and yours!


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Topics: Blogging, All

Spotify, the Social Network of Music

Posted by: Dan'l Mackey Almy

Aug 2, 2013 6:37:00 AM


Imagine a platform that delivers nearly every song you’ve ever wanted to hear for free. AND on top of that, allows complete integration with your favorite social media channels. That is Spotify. It’s the “next big thing” in the digital music era and has amassed quite a following, and it is poised to become a perfect gateway for brands to engage with their consumers in a more personal way.

That sounds awesome, but what exactly is it?

Generally speaking, Spotify is an online music streaming service. Once you download the program onto your computer, phone, or tablet their entire library of music is at your fingertips. This differs from competitors such as Pandora because you get to choose the music you listen to. It allows you to make your own playlists and/or listen to playlists created by other Spotify users.


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Topics: Social & Mobile Media, All, Miscellaneous

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