A BLOG BY dma_sm

5 Reasons We’re in Love with Inbound Marketing

Posted by: Mackenzie Michel

Feb 14, 2017 12:11:12 PM

It’s Valentine’s Day and we want to gush about a major crush we’ve got on Inbound Marketing.

If you aren’t familiar with everything inbound marketing has to offer, take a look at this infographic comparing inbound marketing to traditional, outbound marketing. This methodology EARNS permission from your audiences and then delights them with more!

Inbound marketing affords marketers smooth, automated moves that attract strangers and woo them into happy customers. What’s not to love? In fact, many fresh produce brands feel the same way and have already said their vows to inbound! Here’s why:

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Topics: Inbound Marketing, Marketing Tools & Trends

The Anatomy of a Great Instagram Photo

Posted by: Marissa Baurys

Feb 10, 2017 12:28:03 PM

With Valentine’s Day just around the corner, we’re seeing “heart shapes” everywhere we turn. Specifically, our team of social media experts is focused on that little red heart below the photos you see on Instagram. What is it about that photo that made you want to click that little “heart” button? What did you love about it? How can we make more content like this to invite you to engage again?

We’ve done the testing and studied the results. Now, we’re sharing what we know to be the components of a great Instagram photo.

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Topics: Social & Mobile Media

How Marketing Can Add Value to Your Buyer Relationships – Part II

Posted by: Marci Allen

Feb 8, 2017 12:24:42 PM

In part I on this series topic, we introduced the value in having consumer data-based conversations with your retail buyers, now we want to give you specific examples of what we mean. Reference Part I from last week if you haven’t already. If you have, then let’s dive in.

Here is a hypothetical example of how this process works starting first with thoughtfully created brand content that delivers a desirable solution or inspiration:

Let’s say you’ve been tracking page visits on your website and you can see that your dessert recipes are getting the most views.

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Topics: Marketing Tools & Trends, Sales & Business Development

Brand Activism, Smart Social Media Strategy & Live Moments “Win” Advertising’s Biggest Night of the Year

Posted by: DMA Solutions Team

Feb 6, 2017 3:51:15 PM

If the commercial breaks from last year’s big game were all about celebrity endorsements, then this year’s ads were all about “the message.”  The event began with Hamilton cast-members singing “America the Beautiful,” and changing the lyric “brotherhood” to “sisterhood” before the song concluded. Other advertisers continued on this path of diversity and inclusion as the event continued and other brands used light humor to highlight “real life” scenarios that many of us can relate to.

So what stood out during Super Bowl 51 from a marketing perspective and what can fresh produce marketers learn from it all? Here’s our thoughts and hopefully a FRESH perspective on advertising’s biggest night of the year.

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Topics: Social & Mobile Media, Marketing Tools & Trends

Tour de Fresh 2017: Sponsorships & More!

Posted by: Kelsey Byrnes

Feb 3, 2017 11:44:09 AM

It’s time to get back in the saddle and start training for the 4th annual Tour de Fresh! From a dream ride route on the beautiful California coast to new and improved sponsorship opportunities, the upcoming 2017 signature event will be one to remember. But don’t just take my word for it, find out why you should get involved and make a difference in a school near you!

What is the Tour de Fresh?

This event makes a huge difference not only in our industry, but for children across the country.

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Topics: Events & Sponsorships

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