Earlier this year, we shared our list of the best marketing blogs all fresh produce marketers should follow. Because these blogs have helped us with our own strategy, we’re focusing on each one to share the most helpful things we’ve learned. Today we’re diving in to the resource designed for social media marketers, Social Media Explorer.
The contributors to Social Media Explorer are self-professed “renegades,” and we can’t help but agree. The blog seeks to change the way marketers like us understand and use social media. Most of the blog posts are quick reads, perfect for those who want to learn but are limited on attention and time. The blog also supports all of their arguments with data, so you can trust there’s a solid foundation behind the information you receive. If you want to maximize what you get out of your social media marketing efforts and take them to the next level, we know you’ll love this blog too.
Here are some of the things we’ve learned from reading Social Media Explorer:
It’s no secret that 2017 will be the Year of Video for Facebook, and we know that may still be intimidating for many fresh produce marketers. If you’re still unsure of how to implement video in your social media content, Social Media Explorer may be the right resource for you. We’ve learned that native Facebook videos have a 109.67% higher average interaction rate than YouTube videos, meaning short, imperfect video content designed for Facebook is a much better investment than highly produced, longer videos you’d share elsewhere. From there, this blog shares their top picks of brand videos to help you get inspired.
We know that the power of social media stretches far beyond the actual platforms. Fresh produce marketers can use social media to drive traffic to a website, increase brand awareness, and identify brand advocates. Social Media Explorer explains how marketers can also use social media to impact SEO. I love the way this blog explains the way they work together: “Good SEO will help boost your social presence and successful social media campaigns will improve your website’s rankings.” Social Media Explorer goes on to explain the different steps you can take to make your website and social media work together to improve your overall marketing success.
A brand’s influencer marketing strategy should include choosing the right influencer, understanding what motivates them, and maintaining a relationship with them far beyond the time you need them to advocate on behalf of your brand. Since influencer marketing is incredibly complex, Social Media Explorer reminds us that your audience should always remain at the center of your strategy. This blog explains that the biggest motivation for influencers is actually having support creating content, contrary to the popular belief that compensation is what drives them to act on behalf of your brand.
Did you know that social media refers more traffic than Google? Thanks to Social Media Explorer, you do now. One of the most valuable lessons we’ve learned from this blog is how we can take advantage of the traffic-driving aspect of social media to grow a database. Social Media Explorer explains the importance of incentivizing social media users to convert and identifies repetition as a powerful tool to boost conversions.
Many fresh produce marketers struggle to reach both their consumer and buyer audiences through social media. If this is a pain point for you, Social Media Explorer can help you understand what appeals to both audiences. The blog explains that monitoring industry conversations and joining them when appropriate can help you stand out to your buyer audience.
Do you feel like you learned as much as we did? We hope you enjoyed these valuable lessons from Social Media Explorer. If you need more help implementing them with your brand’s social media, reach out to us! We’d love to help.