Not just the number of people that visit on a daily basis, but who the actual individuals are that are searching for information on your website? As we work to evolve fresh produce marketing and the way we approach solving customers’ problems AND the consumer’s meal time dilemma, the first thing we must do is understand who is visiting our websites and what information they’re seeking to find.
Now more than ever, marketers within the fresh produce industry have an opportunity to move beyond the basics that Google Analytics offers, and take a deep dive into finding out more about website visitors. When tracked, we can see detailed information including the companies where the visitor works, their names and the pages that they visited while visiting the site.
At DMA Solutions, we have chosen to broaden our website analytics capabilities by investing in HubSpot. Two years later, after expanding our knowledge beyond what Google Analytics traditionally provided, we are making smarter, more strategic decisions relative to the content that we present to you right here on The Core and on our website. We’ve been successful in doing this by simply getting to know you better and gained permission from you to do so (thank you for subscribing to The Core!).
We know that one of your biggest marketing challenges is getting up to speed on social media. This is part of the reason why you see so many posts and marketing resources dedicated to this very topic.
We know that you are concerned about elevating your brand in an industry where there are likely competitive forces selling products very similar to yours. You want to be heard and you want to stay seated at the food marketing table.
You have told us that you prefer to receive emails on Wednesdays.
We know that a large majority of you are a manager level or higher within your organization and that website analytics is not normally something that you review on a regular basis.
There is no time like the present, dear marketer, to start learning more about your website via analytics and your website visitor via HubSpot. Contact me at email@example.com and let me show you how you can try HubSpot for FREE for 30 days!