A BLOG BY dma_sm
       

Sarah Mitchell

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Facebook Ads: The Good News and the Hard News

Posted by: Sarah Mitchell

Mar 10, 2017 2:46:44 PM


Marketers, we have some good news and some other news to share with you regarding Facebook ads. The good news is that Facebook ads have changed for the better. The other news? It takes some serious time, forethought and a budget to effectively make Facebook ads work on your behalf. The even better news is that it can be done and it’s worth it in the long run. Luckily for our fellow marketers, we’ve done A LOT of initial testing and research to provide you with some time (and budget!) saving tips. Here’s what it takes to succeed with Facebook Ads today:

Take your time creating them


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Topics: Social & Mobile Media

Spring Dates & Opportunities to Think About for Your Social Media Marketing

Posted by: Sarah Mitchell

Feb 24, 2017 8:52:40 AM


Punxsutawney Phil may have seen his shadow, but if you’re lucky enough to be like those of us in Texas, you’ve already put winter behind you and pulled out your sandals! The spring months come with ideal weather, fresh blooms and a plethora of holidays that we like to celebrate as fresh produce marketers. We’re here to help you prepare your social media content for the season and celebrate some relevant days in the coming months.

March

Not only does March brings us St. Patrick’s Day festivities and March Madness, but this month also comes with an overwhelming theme of green- and as produce marketers we’re ok with that!


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Topics: Social & Mobile Media

Make Note of These Learnings from The State of Social Media in 2016

Posted by: Sarah Mitchell

Dec 2, 2016 11:08:19 AM


Social media marketing is constantly evolving, and it has become a pillar for business growth. In 2016 there are over 2.2 billion active users and social media has become the marketing channel with the most potential. We love the findings in Simply Measured’s most recent State of Social Media Marketing report, and we would like to add trends we have also observed over the last year as social media marketers.

The State of Facebook

It’s no secret that Facebook is the most popular and widely used platform available to social media users. With over 1 billion daily active users, the possibilities to build a community around your brand are endless.


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Topics: Social & Mobile Media

Twitter Predictions for 2017

Posted by: Sarah Mitchell

Oct 25, 2016 1:44:48 PM


The buzz surrounding 2017 social media experts is that Twitter is a potential target for acquisition. These rumors stem from the projection that Twitter stock will drop to $10 a share as soon as next year. While we know Twitter will likely undergo significant changes in 2017, will a new owner be the biggest change for the platform? Let’s take a look at what we think might be some other big updates in the coming year.


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Topics: Social & Mobile Media

How to Use Social Media During Fresh Summit

Posted by: Sarah Mitchell

Oct 11, 2016 12:20:51 PM


The time has come to assemble your social media plans in order to maximize your impact past the tradeshow floor in Orlando this weekend. Over the next few days, it’s important to prepare yourself and your team to be successful using social media during PMA Fresh Summit with these tips:

Craft and schedule content before you leave.

Many of you may have already left for the show, but there’s still time to work with your social media support team to craft content before Friday. In addition to your regularly scheduled content, make sure you have at least one post per day per platform scheduled to promote your activities at Fresh Summit.


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Topics: Social & Mobile Media

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