A BLOG BY dma_sm
       

Sarah Bockholt

Recent Posts

Meet the 2017 Aggies for Fresh

Posted by: Sarah Bockholt

Mar 17, 2017 11:04:45 AM


Last year, six top-performing students from Texas A&M University attended the Viva Fresh Expo through a scholarship from the Aggies for Fresh campaign. This year, in partnership with Texas International Produce Association (TIPA), Aggies for Fresh has expanded the scholarship to ten talented Aggies that will be present throughout the Viva Fresh Expo in Austin.


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Topics: Career Development, Events & Sponsorships, Sales & Business Development

The Pros and Cons of Influencer Marketing

Posted by: Sarah Bockholt

Mar 3, 2017 11:00:00 AM


If you are an avid reader of The Core, you know that influencer marketing is a strategy that we strongly recommend. However, it can seem like quite the daunting task to someone unfamiliar with the “how,” “what,” and “why” that goes along with this tactic. We know that partnering with influencers comes with pros and cons, depending on the approach. So, we’re sharing six statistics about influencer marketing that you should be aware of when looking to tackle this growing phenomenon.


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Topics: Public Relations

5 Ways to Strategically Maximize Your PR Team

Posted by: Sarah Bockholt

Jan 17, 2017 12:02:55 PM


To someone unfamiliar with public relations, there may be many questions surrounding why their marketing plan needs it. Within the fresh produce industry, there are a ton of opportunities for public relations to flourish, yet they are often overlooked. Public relations touches almost every area of marketing to support overall success, so shouldn’t this be a tool we utilize more? Many of our fellow fresh produce marketers have relationships with an external PR team/agency, but you may not be making the most out of this support. Here are five ways to avoid missing the mark and maximize your PR team (either internal or external) in 2017:


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Topics: Public Relations

Choosing the Right Bloggers for Your Brand

Posted by: Sarah Bockholt

Aug 17, 2016 12:16:30 PM


For brands wanting to forge an ongoing relationship with an influencer, the biggest hurdle is where to start and who to work with. Bloggers have become the most desired influencers within the social-media savvy population because there are multiple options to choose from, and they are easily accessible. Here at DMA, we are very strategic when it comes to picking bloggers aka influencers from the large pool of choices. We do not simply pick bloggers who have pretty pictures and are active on social media, there is a vetting process we go through to ensure we are making the best recommendations possible. Here are some things to think about when it comes to the bloggers who work with your brand.


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Topics: Public Relations, Blogging

A Recent Graduate’s Reality of Working in Public Relations

Posted by: Sarah Bockholt

Jul 22, 2016 11:39:32 AM


Before graduating college, I had an expectation that my first job in public relations would involve writing and connecting with people, but I had no idea just how many different responsibilities there are that fall under public relations until starting my first job as a Communications Apprentice at DMA Solutions. While my transition into this new role has been smooth, my reality has been quite different than the expectations I had as a senior in college. Here are the 5 biggest lessons I’ve learned in my first few months as a post-grad working in PR for the fresh produce industry! 


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Topics: Public Relations

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