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Megan Zweig

Megan Zweig

At my core, I'm a resourceful problem solver with an optimistic attitude. This is great news when you're in a pickle and seeking to find a fix to a big or small marketing problem. I write about strategies and solutions that fresh produce marketers can easily apply to their everyday challenges and tee them up for rockstardom when they do.
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What I Learned at the United Fresh Produce Leadership Program

Posted by Megan Zweig on July 12, 2017 11:06 AM

This time last year, I started a year-long journey with 11 fellow fresh produce industry professionals selected to participate in the... Read More

The Most Important Question to Ask in 2017

Posted by Megan Zweig on January 4, 2017 9:00 AM

Oftentimes in business knowing what we do and how we do it isn’t always enough to produce the results that the business is ultimately seeking to... Read More

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A Brand Lexicon:  What it is and Why You Need it

Posted by Megan Zweig on October 4, 2016 11:59 AM

You may not have heard of a brand lexicon before, but once we tell you a little more about it – you’re going to want one! A brand lexicon is... Read More

Critical Questions to Ask Before Fresh Summit

Posted by Megan Zweig on August 24, 2016 11:50 AM

Most of the time when I ask fresh produce marketing professionals about their plans for Fresh Summit, we discuss the booth, what it will look like... Read More

Why We Used LinkedIn to Recruit New Talent

Posted by Megan Zweig on May 25, 2016 12:52 PM

Over the years, DMA Solutions has taken various routes to recruit bright and passionate people to join our company and work to increase the demand of... Read More

10 Public Relations Lessons I Learned from Desk Side Visits in NYC

Posted by Megan Zweig on May 11, 2016 11:14 AM

When was the last time you “pitched” your product to a member of the media (outside of trade media) or an influencer?  Have you ever conducted a... Read More

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