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Marissa Baurys

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The Anatomy of a Great Instagram Photo

Posted by: Marissa Baurys

Feb 10, 2017 12:28:03 PM


With Valentine’s Day just around the corner, we’re seeing “heart shapes” everywhere we turn. Specifically, our team of social media experts is focused on that little red heart below the photos you see on Instagram. What is it about that photo that made you want to click that little “heart” button? What did you love about it? How can we make more content like this to invite you to engage again?

We’ve done the testing and studied the results. Now, we’re sharing what we know to be the components of a great Instagram photo.


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Topics: Social & Mobile Media

Managing Social Media When You Don’t Have Enough Time

Posted by: Marissa Baurys

Dec 7, 2016 9:30:00 AM


Earlier this month, DMA released our 2017 Social Media Calendar and along with the download, we asked marketers about their biggest social media challenge. What we’ve found is that the challenge identified most often by fresh produce marketers was “not having enough time to manage social media.”


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Topics: Social & Mobile Media

Instagram & Pinterest Predictions for 2017

Posted by: Marissa Baurys

Oct 21, 2016 11:49:19 AM


It’s unavoidable: algorithms and updates can happen overnight. And while we can always wish for a fortune teller to give us a heads up before things change, we can’t always plan ahead. So while we can’t yet pinpoint what 2017 will hold for social media, we can focus on predictions and bracing for the changes we can plan for based on the knowledge we’ve built over the past few years.

Instagram Predictions

Considering Instagram is owned by Facebook (and taking into account the Facebook changes we’ve seen in this past year alone), it is more evident than ever that there will be changes in 2017.


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Topics: Social & Mobile Media

How to Motivate Bloggers

Posted by: Marissa Baurys

Sep 14, 2016 9:00:00 AM


We’ve discussed the value of bloggers and why working with one can foster meaningful connections for your brand while providing an opportunity to tap into the impressive networks they’ve built. But how can you take these connections to the next level and motivate a blogger to act as an ambassador for your brand? If long-term blogger relationships are your goal, here are some tips to keep in mind:


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Topics: Branding & Messaging, Public Relations, Blogging

Lessons from a Recent Graduate Working in Social Media

Posted by: Marissa Baurys

Aug 23, 2016 1:09:21 PM


When I was in school, professors often preached that by “the merit of my birth year,” I was destined for social media marketing. As a Millennial, I know the ins and outs of every social platform available, and I expected to be able to transition that knowledge from personal to professional with ease. In reality, the two are not the same. Using social media to support a brand is far more complex than it seems and it takes an incredible amount of strategic planning and a deep understanding of the consumer to succeed. When done correctly, social media can be a humanized extension of a brand that reaches the consumer on a personal level. In my new role this summer as a Social Media Intern at DMA Solutions, I learned the ins and outs of successful social media marketing. Here are the 5 Social Media realities I have encountered!


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Topics: Social & Mobile Media

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