A BLOG BY dma_sm
       

Marci Allen

I’m a deep thinker who loves challenges and digging up unexpected solutions. But despite my analytical tendencies, I require a lot of creativity in my life. Writing for The Core allows me to share my passion for both business strategy and campaign design and hopefully provide insights and inspiration to help readers take their marketing to the next level.
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Recent Posts

How Marketing Can Add Value to Your Buyer Relationships – Part II

Posted by: Marci Allen

Feb 8, 2017 12:24:42 PM


In part I on this series topic, we introduced the value in having consumer data-based conversations with your retail buyers, now we want to give you specific examples of what we mean. Reference Part I from last week if you haven’t already. If you have, then let’s dive in.

Here is a hypothetical example of how this process works starting first with thoughtfully created brand content that delivers a desirable solution or inspiration:

Let’s say you’ve been tracking page visits on your website and you can see that your dessert recipes are getting the most views.


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Topics: Marketing Tools & Trends, Sales & Business Development

How Marketing Can Add Value to Your Buyer Relationships - Part 1

Posted by: Marci Allen

Feb 1, 2017 10:37:13 AM


Many of you have been in the proverbial hot seat sitting across a retailer’s desk discussing category and brand performance, crop projections, contracts and new product development – all things that matter for the growth of your business and the strength of your retail relationships. But with the ability to directly engage vast audiences with unlimited digital reach, you now have an opportunity – dare I say obligation - to extend your conversation with retail partners to include how your brand influences the buying decisions made by their customers.


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Topics: Marketing Tools & Trends

3 Stats That Will Convince You to Invest in Visual Content in 2017 [INFOGRAPHIC]

Posted by: Marci Allen

Dec 27, 2016 11:43:00 AM


There is no shortage of arguments for why marketers should think long and hard about foregoing a content development budget in 2017.  In fact, there have been numerous stats supporting this argument for a few years now and we’ve even talked quite a bit about his topic here, here and here. However, visual content seems to be the one budget area that draws the short straw every year during budget allocations.


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Topics: Marketing Tools & Trends

3 Big Takeaways from the 2016 Inbound Conference

Posted by: Marci Allen

Nov 21, 2016 5:45:24 PM


Four of our team members just returned from a fantastic experience at HubSpot’s annual Inbound Conference where 19,000 marketers from 92 countries gathered together to learn and be inspired from speakers in over 300 educational sessions. Of course we couldn’t personally attend all 300 sessions, but we were able to divide and conquer for learnings in a wide variety of digital marketing topics. We will be taking a deep dive into several topics in the coming weeks, but to start we thought we would share three big takeaways to whet your appetite and inspire your marketing planning for 2017.


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Topics: Inbound Marketing

6 Measures of Success for 2016 PMA Fresh Summit Exhibitors

Posted by: Marci Allen

Sep 21, 2016 11:00:00 AM


Have you ever been asked to report back on how your company performed at a tradeshow and been at a loss as to how to deliver some measurable insights to management?

We’ve got a few ways to plan for and gather insights that will enable you to effectively report back after each and every show. 


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Topics: Events & Sponsorships

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