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Mackenzie Wortham

Mackenzie Wortham

As an intuitive thinker with a keen eye for detail, I combine my strong communications skills, writing talents and pulse on trending topics to create targeted content and measurable marketing results for DMA’s clients. As the managing editor of The Core Blog, I strive to provide produce marketers with valuable insights and actionable tips they can implement on a daily basis.
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The Win-Win-Win Marketing Strategy that Works with Your Buyers AND Consumers

Posted by Mackenzie Wortham on October 11, 2017 12:12 PM

Since 2013, Under Armour’s CEO has spent nearly a billion dollars to acquire well-known fitness-aligned mobile apps MapMyFitness, MyFitnessPal and... Read More

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3 Things You Need to Know Before You Leave for Fresh Summit 2017

Posted by Mackenzie Wortham on October 6, 2017 4:51 PM

If you’ve never been to a Fresh Summit expo in New Orleans before, odds are you may not be aware of the reality a tradeshow in the New Orleans... Read More

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5 Reasons to Consider the Emerging Leaders Program

Posted by Mackenzie Wortham on September 12, 2017 10:28 AM

“Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is... Read More

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How Young Professionals Can Make the Most of Their Tradeshow Experience

Posted by Mackenzie Wortham on September 8, 2017 10:45 AM

Are you a young professional gearing up for your first Fresh Summit Tradeshow experience? I was in your shoes just a few short years ago, and I’ve... Read More

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6 Ways to Stand Out at Fresh Summit

Posted by Mackenzie Wortham on August 16, 2017 10:39 AM

We’re just two months shy of the fresh produce industry’s “Super Bowl” event which means the heat is ON to solidify your strategy for the expo. Fresh... Read More

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Design Rules & Trends for a Smarter Website

Posted by Mackenzie Wortham on August 4, 2017 1:02 PM

You can’t judge a book by its cover… but you better believe that people will judge your company on how well your website is designed! There’s more to... Read More

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