A BLOG BY dma_sm

Mackenzie Michel

As an intuitive thinker with a keen eye for detail, I combine my strong communications skills, writing talents and pulse on trending topics to create targeted content and measurable marketing results for DMA’s clients. As the managing editor of The Core Blog, I strive to provide produce marketers with valuable insights and actionable tips they can implement on a daily basis.
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Recent Posts

5 Reasons We’re in Love with Inbound Marketing

Posted by: Mackenzie Michel

Feb 14, 2017 12:11:12 PM

It’s Valentine’s Day and we want to gush about a major crush we’ve got on Inbound Marketing.

If you aren’t familiar with everything inbound marketing has to offer, take a look at this infographic comparing inbound marketing to traditional, outbound marketing. This methodology EARNS permission from your audiences and then delights them with more!

Inbound marketing affords marketers smooth, automated moves that attract strangers and woo them into happy customers. What’s not to love? In fact, many fresh produce brands feel the same way and have already said their vows to inbound! Here’s why:

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Topics: Inbound Marketing, Marketing Tools & Trends

8 Ways to Market Ahead of Your Competition

Posted by: Mackenzie Michel

Dec 28, 2016 9:20:00 AM

For many marketers, the idea of being ahead of your competition is a desirable position to be in. However, It’s no simple task considering how rapidly technology transforms in our digital age. In the fresh produce industry, we face our own set of unique marketing challenges, many of which are influenced by Mother Nature. Yet despite these challenges, technology has never before put our industry’s marketers in a better position to succeed and reach both consumers and buyers in a way that is measurable and obtainable. Do you want to set yourself apart from your competition as well as stand out amongst marketers throughout our industry? If the answer is yes, consider these tips:

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Topics: Marketing Tools & Trends

The 2017 Consumer Trends and Technology Advances that Should Change Your Marketing

Posted by: Mackenzie Michel

Dec 14, 2016 9:00:00 AM

One of the most exciting aspects of our jobs as marketers is that the best practices and the opportunities available to us are continually changing. As new technologies emerge and the “consumer era” dawns upon us, 2017 is already shaping up to be a year that will keep us on our toes. Now more than ever, brands and marketers are focusing on truly getting to know their audiences to offer unique experiences that also generate ROI for their brands. Here’s a breakdown of a few of the emerging 2017 consumer trends and technology advances that we believe offer opportunities to fresh produce marketers in the coming year.

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Topics: Marketing Tools & Trends

New York Produce Show 2016: What Blew Us Away (#WBUA)

Posted by: Mackenzie Michel

Dec 13, 2016 11:25:23 AM

There’s nothing quite like The Big Apple during the holidays, and when you combine that with fresh produce industry folks coming together to promote their fresh products, it’s nothing short of magical! We’ve always been fans of the New York Produce Show which takes place each December. It’s easy to navigate for attendees looking to get meaningful face time with the brands, and the exhibitors rave about the quality of the buyers that attend this show. During this year’s expo, we saw several stand out booths and products that we’re excited to see more of on retail shelves. Here’s what blew us away:

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Topics: Events & Sponsorships

Packaged Food Wants Real Estate in the Produce Aisle: What Are You Going to Do About it?

Posted by: Mackenzie Michel

Nov 30, 2016 11:06:16 AM

It’s not news that CPG products and other non-produce packaged foods are eager to gain supermarket retail space next to fresh lettuce and apples. In fact, the Wall Street Journal wrote about this 5 years ago detailing the “halo effect”: a tendency for consumers to perceive foods placed in the produce aisle to be of fresher and higher quality, even when these foods are packaged or non-produce items. This research has driven CPG brands to not only look for ways to capitalize on “fresh” and gain a coveted space on produce section shelves – but now these brands are gaining space on the tradeshow floor at produce-focused shows like Fresh Summit.

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Topics: Branding & Messaging, Thoughts on FRESH, Packaging & Merchandising

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