A BLOG BY dma_sm
       

DMA Solutions Team

We provide an insight to the fresh produce industry unlike any other - covering trends, tradeshows, inspiration and creativity. Content from DMA solutions will help you solve marketing problems, learn how to achieve goals, and give you the tips and tricks that will make your job in the fresh produce industry easier. Take a nibble on some of our recent articles, we’re fairly certain you’ll be hungry for more.
Find me on:

Recent Posts

Best Practices for Keeping your Sweepstakes and Contests Legal and Compliant

Posted by: DMA Solutions Team

Feb 17, 2017 11:48:28 AM


Guest Blog Post by Donna DeClemente, Director of Social & Digital Media, American Sweepstakes & Promotion Company
www.american-sweeps.com

Sweepstakes are a game of chance where the winners are normally randomly chosen. Contests on the other hand are a game of skill and participants usually are invited to submit some content (photo, video, essay, etc.). A panel of judges then chooses the winners based on criteria that are defined in the official rules.


Read More

Topics: Social & Mobile Media, Marketing Tools & Trends

Brand Activism, Smart Social Media Strategy & Live Moments “Win” Advertising’s Biggest Night of the Year

Posted by: DMA Solutions Team

Feb 6, 2017 3:51:15 PM


If the commercial breaks from last year’s big game were all about celebrity endorsements, then this year’s ads were all about “the message.”  The event began with Hamilton cast-members singing “America the Beautiful,” and changing the lyric “brotherhood” to “sisterhood” before the song concluded. Other advertisers continued on this path of diversity and inclusion as the event continued and other brands used light humor to highlight “real life” scenarios that many of us can relate to.

So what stood out during Super Bowl 51 from a marketing perspective and what can fresh produce marketers learn from it all? Here’s our thoughts and hopefully a FRESH perspective on advertising’s biggest night of the year.


Read More

Topics: Social & Mobile Media, Marketing Tools & Trends

How to Create Emotional Connections with Your Audience

Posted by: DMA Solutions Team

Dec 6, 2016 9:30:00 AM


There’s more to a person than what they do. Sometimes a person’s career is a large part of who they are, but I’ve found that it takes some digging to find other pieces that reveal the whole of a person. Often times it’s these “additional pieces” of a person that you ultimately end up connecting the most with. This exact concept can be applied to brands, and it’s critical to expose those little pieces of “who” your brand is if you want people to create lasting emotional connections with your company. Here’s how:


Read More

Topics: Social & Mobile Media

Creating a Brand Experience with Pinterest

Posted by: DMA Solutions Team

Nov 15, 2016 1:54:34 PM


Photos are such a powerful form of communication. A good photo can express mood, tone, and atmosphere that can align with your brand and even move it into an entirely new direction. It’s in these “atmospheres” that photos can create an experience for your audience. Pinterest is a platform where, much like Instagram, is made entirely of photos. One difference though, is that on Pinterest you can have entire collections of photos that you do not own. Here is how you can take advantage of that, as well as the other features that Pinterest offers in order to create an experience for your audience.


Read More

Topics: Social & Mobile Media, social media

2017 Facebook Marketing Predictions

Posted by: DMA Solutions Team

Oct 26, 2016 9:00:00 AM


The only constant when it comes to Facebook is to expect change. While no one knows exactly what changes will occur in 2017 (except maybe Mark Zuckerberg), you can use current trends as indications to reveal where the platform might be headed. Here’s what I predict will be important for businesses and brands on Facebook in 2017.

VIDEO MARKETING

Surprise, surprise! Video is already extremely popular for online marketing in general, and the popularity will definitely continue into 2017.


Read More

Topics: Social & Mobile Media

Search The Core

Subscribe to Blog

New Call-to-action
Get the 2017 Social Media Calendar

badges

dma-sidebar.jpg