Creating social media accounts for your brand is easy enough, but once you have the social accounts, where do you go next and how do you obtain success? Whatever your strategy and goals are for social media and your brand, steer clear of these mistakes to avoid tanking any further success.
Bad Customer Service- With social media being top of mind and incredibly accessible, there is no surprise that it has become the future of customer service. Within the past two years, customer service interactions have increased 250% on twitter. With the opportunity to provide reviews directly through Facebook and the publicity that can be warranted by a public tweet, it is more important than ever to make sure your customer service on social platforms is at its “A”-game. To really stand out, check out these unique approaches to customer service we’ve seen.
Not Responding- Relating closely to the importance of good customer service on social platforms is the significance of responding to social messages. While having a negative tweet from a consumer about your product show up on your feed, nothing makes it look worse than the lack of a response. Have a plan intact to handle negative comments in a quick and efficient manner. Don’t forget to respond to the positive comments, too! When people engage with your brand under any circumstance, they are simply looking to be heard and acknowledged.
Bad Grammar/Spelling- We’re certainly not the grammar police here, having made our own fair share of errors in this department. But if you want audiences to take your brand seriously and to look credible and professional, you need to always put your best foot forward when it comes to grammatical accuracy. Double check those posts and tweets before clicking “publish” to ensure there are no mistakes.
No Visual Content- When it comes to social content, posts that include images produce 650 percent higher engagement than text-only posts. Don’t miss out on this extra engagement by skipping this simple step to success!
Sporadic Posting- The ultimate goal for social posting is to draw in audiences and build your community with people who are eager to hear what you have to say. Don’t leave them hanging by not posting consistently. Consciously plan ahead to ensure you post an optimum amount per week. If you are only posting once a week or month, you can pretty much consider those followers gone.
Not Using Analytics- Have you ever looked at Facebook insights? Twitter analytics? With no measurement of success, you have no way of knowing what’s working on your social media networks and what is not. Audiences react differently to different types of content, so be sure to track these insights for to understand if your strategy is working.
Not Integrating with Your Marketing- Where are your social posts sending people? Whether they are directing your audiences to your website or a landing page, keep it consistent! Let your marketing and social pages work together to build one strong brand with consistent messaging and imagery.
Not “Listening”- Social media exists to create relationships and if you aren’t out there actively looking for the conversations and listening to what the people buying your products have to say, you are missing the mark. Don’t miss an opportunity to chime in when audiences are talking about your products or even your competitor’s products. Focus in on the information they are providing you with, and create a solution to a problem or a reply to their praise.
It’s a lot to remember, but avoiding these traps will ensure your brand can get on the right track to grow your social media presence. If you’re strapped for time, check out these solutions to tackle social media marketing with less time. With new advances in social media happening every week, keep an eye on our blog for more ways to stay ahead of the game and eliminate the risk of a social media disaster.