A BLOG BY dma_sm

Spring Dates & Opportunities to Think About for Your Social Media Marketing

Posted by: Sarah Mitchell

Feb 24, 2017 8:52:40 AM

Punxsutawney Phil may have seen his shadow, but if you’re lucky enough to be like those of us in Texas, you’ve already put winter behind you and pulled out your sandals! The spring months come with ideal weather, fresh blooms and a plethora of holidays that we like to celebrate as fresh produce marketers. We’re here to help you prepare your social media content for the season and celebrate some relevant days in the coming months.


Not only does March brings us St. Patrick’s Day festivities and March Madness, but this month also comes with an overwhelming theme of green- and as produce marketers we’re ok with that!

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Topics: Social & Mobile Media

8 Ways to Tank Your Social Media Success

Posted by: Kendra Knieriem

Feb 22, 2017 12:28:21 PM

Creating social media accounts for your brand is easy enough, but once you have the social accounts, where do you go next and how do you obtain success? Whatever your strategy and goals are for social media and your brand, steer clear of these mistakes to avoid tanking any further success.

Bad Customer Service- With social media being top of mind and incredibly accessible, there is no surprise that it has become the future of customer service. Within the past two years, customer service interactions have increased 250% on twitter.

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Topics: Social & Mobile Media

Brands With Above and Beyond Customer Service

Posted by: Kelsey Byrnes

Feb 21, 2017 12:39:31 PM

We’ve all likely fallen victim to mediocre or just plain bad customer service. From hours spent on hold to a lack of response altogether from a company you’ve approached about a problem, bad customer service is a guaranteed way to lose any trace of brand loyalty. Unfortunately these service habits have become so common place that when a company steps up to the plate and exceeds what is likely to be our low expectations, it REALLY stands out!

In today’s digital age, there are countless ways to ensure every single customer touchpoint is an above and beyond brand experience. Here are a few brands who really get it.

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Topics: Branding & Messaging, Marketing Tools & Trends

Best Practices for Keeping your Sweepstakes and Contests Legal and Compliant

Posted by: DMA Solutions Team

Feb 17, 2017 11:48:28 AM

Guest Blog Post by Donna DeClemente, Director of Social & Digital Media, American Sweepstakes & Promotion Company

Sweepstakes are a game of chance where the winners are normally randomly chosen. Contests on the other hand are a game of skill and participants usually are invited to submit some content (photo, video, essay, etc.). A panel of judges then chooses the winners based on criteria that are defined in the official rules.

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Topics: Social & Mobile Media, Marketing Tools & Trends

Earn $55M Worth of Marketing Results for Much (Much) Less

Posted by: Brock Nemecek

Feb 15, 2017 11:46:24 AM

After Mother Nature dealt growers and brands like Wonderful® Pistachios years of less-than-ideal growing conditions, in 2016 she finally lightened up and restored bounty to the pistachio category.  For Wonderful®, a record-setting harvest meant two things: They had to move much more product and they had an amazing opportunity to share the stories and many benefits of pistachios to millions people. So, late last year, Wonderful® Pistachios launched their largest advertising campaign to date – to the tune of $55 million.

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Topics: Thoughts on FRESH, Marketing Tools & Trends

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