Twitter is a wonderful place to make connections and in some cases can spark a new relationship or even a sale, as showcased in the infographic below.  As marketers, it is imperative that we listen and provide solutions when a consumer presents us with an opportunity in the Twittersphere.  The example below showcases an information seeking consumer (@WhyNotFresh), a “Johnny on the spot responding” fresh produce marketer (@FriedasProduce) and a socially savvy retailer (@CentralMarket) in a healthy twitter conversation that likely resulted in the sale of fresh Sangria artichokes.

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I am a Chuck-head*.  I have about a dozen pairs of Converse sneakers and really that’s not close to enough.  What attracts me to this brand the most, I think, is the sense of individuality I feel when I wear a pair of Converse kicks – even though millions of other feet are sporting the very same shoes. (more…)

Just like players on a team work together to execute a scoring drive, marketing platforms work together to drive home a brand’s core message. In other words, from social media and websites to packaging and tradeshows, marketing tools and tactics should be integrated, or aligned to reinforce key messages and promotions. Integration is not necessarily a new strategy; rather, it is the tactical execution of existing strategies. Here are eight examples. (more…)