Dear Fellow Marketers,

The days of one-way marketing dominance have ended and the new era of open, two-way communication is well underway with the social and digital media explosion.  What we like best about being marketers during this era is having the opportunity to “earn” attention versus only having the option to buy it.

We compiled the “Twelve for 12” for those marketers within our industry who, upon reviewing and digesting it, will be one-half validated and hopefully the other half inspired.  These marketing musts (or “suggestions”) are what many companies are currently exploring or already doing.  What the “musts” have in common is that each will accelerate your two-way marketing strategies, allowing you to fully realize the benefits of engagement.

Transformation isn’t always an instant, wave-of-the-magic-wand-occurrence.  Most often, it’s the result of crafting and adapting. It requires commitment.

In this day and age, relevance is real time and transformation should happen regularly.  We’ll be using this list to inspire transformations for ourselves and our clients. We encourage you to take this list below and make it work for your own marketing strategies and goals in 2012. For a printer friendly version of the TWELVE for 12, please click here!

Our best wishes for the New Year!

Dan’l and The DMA Team
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