What do a hulking green ogre and a sweet and savory Vidalia onion have in common?? Well, according to easily the most famous hulking green ogre in the world, Shrek, both ogres and onions consist of many layers – a perfect recipe for an unlikely pairing between yet another Hollywood movie and a fresh produce item. Kudos to the the Vidalia Onion Committee (VOC) for realizing the opportunity for a partnership with Dreamworks Pictures and Shrek Forever After and jumping at it. (more…)

It says a lot about your product/company if you have scores of fans singing (and dancing) your praises on video. And then posting their creations on the World Wide Web for anyone with a computer to see. But, even more impressive is NatureSweet’s realization of consumers’ deep affection for their product and harnessing that love to capture even more attention and consumer following. (more…)

WHAT IF?!? What if we had direct access any time, any place to the 85% of adult Americans who own a cell phone? What if we could connect to consumers at home, at work, at school, in the store and everywhere in between with product recipes, attributes and promotions – all for a very affordable price? What if consumers could have our products’ “stories” at their fingertips, ready to instantly spur a connection? (more…)