Sunday is Earth Day. Just this week, I received an email promoting a Lowe’s Earth Day campaign that invited customers to pay them a visit and pick up a free tree in honor of this international day of observance. Even after realizing this was a campaign from 2011, I was completely blown away by Lowe’s “green” investment. This effort, which gave away one million trees to consumers fully integrated their company’s message, complemented their product/service offering while increasing foot traffic in stores everywhere, and built consumer loyalty in one consolidated effort – for which I give the company a big “atta boy!” (more…)
With such colorful personalities and a passion for philanthropy here at DMA and The Core, it’s no wonder that we were intrigued by The Color Run. Benefiting the American Heart Association during February’s National Heart Month, The Color Run is a 5K event that encourages participants of all athletic abilities to rev up their hearts and get in touch with their inner color lover. This past Sunday, all runners approached the start line looking like a brand new coloring book, but after five zones of getting blitzed with colored starch, we crossed the finish line looking like we paid a reckless visit to the Crayola factory.
Featuring our friend, Lisa Moser, and new DMA designer, Molly McGrath, here’s a quick documentary of the color madness …
Before...
...After!
Each participant was given a color packet and told to save it for the post-race party.
Holding onto our personal color pouches, we ran through “Color Rad Zones” to layer on the color. Purple was awesome!
Of course the run wouldn’t be complete without a few color fights for good measure…
We were thankful that no one was injured …
So, we celebrated with a color fest!
Check out the video to see the mushroom cloud of color!
The best part? Color runners were able to support a great organization, The American Heart Association!
Earlier this month we told you about DMA’s resolution to make a difference together in the year 2012. Now February is here and we have completed our first philanthropic cause as a team: making the vertical trek up 52 flights of stairs in one of the most recognizable buildings of the Dallas Skyline.
You may be wondering what prompted us to challenge our hearts and legs with such a grueling test of physical (and for some, emotional) endurance. The event, called The Big “D” Climb, is coordinated by and benefits the North Texas Chapter of the Leukemia and Lymphoma Society (LLS). The FRESH Team climbed for many people, including Brock’s dad, a 25-year leukemia survivor; one of our team member’s students; and a friend’s son, Rylan, who was diagnosed with Acute Lymphoblastic Leukemia when he was only 22 months old.
Rylan loves to play the guitar and doesn’t let his treatments slow him down!
Brock’s dad, Joe, with his three grandchildren, Ella, Tess and Tate.
The FRESH Team, 12 climbers strong, included, in addition to DMA Team Members: friends and family of DMA, Jarrod Snider of Frontera Produce, and Shelly Fryer and Gina Miller, teachers at Ditto Elementary, a local school we’re working to place a Salad Bar in. Our climbers had all different levels of physical experience, but we pushed our hearts, and each other, to the limit, supporting one another the entire way up. After the last flight was conquered, The FRESH Team had raised a total of $4,017 for the Leukemia and Lymphoma Society.
We would like to thank each and every one of you that donated and helped not only make a memorable adventure possible for us, but also make a big difference for Leukemia and Lymphoma research. The Big Climb is accepting donations through February 15, 2012 and you can make an online donation here.
We are so excited that our year of giving kicked off with such success! We’d like to include YOU, Core Readers, in our philanthropic outreach. Through March 1, 2012, we will be taking your suggestions for one of the charitable causes The FRESH Team gets behind this year. Leave a comment below, on our Facebook page, or tweet us the group you’d like to nominate and we will announce the winning organization in March!
