Last week, Dan’l and I had the pleasure of attending Inbound 2012 in Boston.  Aside from mastering the art of bar hopping on Boylston Street (actually part of the agenda), we spent two days absorbing as much knowledge as possible – most of which was content that we love to dish about right here at The Core.

Topping our list of must-see keynote speakers was Rand Fishkin, CEO and Co-Founder of the web’s most popular SEO Software provider; SEOmoz.com. During his presentation, Rand outlined the 12 misconceptions (or biases as he refers to them) of Search Engine Optimization.  Since we all have much to learn about the constantly shifting SEO “sands”, we wanted to share a few of our big takeaways from Rand’s creative presentation: (more…)

It is a bit coincidental that, as the kids in our lives are hitting the books and starting a new school year, two DMA Solutions team members would do the same.  No, we’re not changing our careers and going back to school for a second degree in Poli Sci (although, we could use that right about now). Instead, we’re fine tuning and expanding our marketing minds with an education led by one of our favorite marketing resources, HubSpot.

As marketers, we embrace learning opportunities of all kinds, including trendwatching, new media and marketing methods that improve our practice.  This year, Dan’l and I will make our way to Beantown for HubSpot Inbound 2012, one of the most highly anticipated conferences for people with an unquenchable thirst for all that’s new and next in the world of marketing. (more…)

Photo courtesy of www.capitalconcerts.org

It is a memory I’ll never forget and as it was happening, I wished that ALL of my fellow Americans would one day experience the awe-inspiring Fourth of July fireworks display in Washington DC.

It was 1996, an election year (Clinton/Dole). I was 20 years old and an intern in our nation’s capital that summer (it was a busy summer). On the Fourth of July, a couple of my fellow interns and I took the Metro to the Mall for the festivities that were being hosted that evening. Our mission was to watch the fireworks from the Capitol steps. (more…)