Much like a party where the host entertains his guests with a slideshow of lackluster family photos and brazen stories of himself, websites that take no interest in their visitors make virtual guests want to leave as quickly as they came. Sure, visitors who land on a home page are looking to connect with a product or company through photos and stories, but those photos and stories should function as more than just a scrapbook.
In today’s age of two-way communication, maintaining a website requires more than just pushing information through a URL; rather, a “No I” website (and all marketing tactics for that matter) must provide resources that meet the needs and wants of its’ visitors. In the end, most tourists of the World Wide Web really want to be accommodated through educational information, engaging content and, sometimes, simple entertainment that validates their time spent on a website. Here are some examples of accommodating websites! (more…)