“Marketing + Produce” read the greeting card.  Two little words that made one big statement. Ok, simple enough, right? I mean, I’m a marketing major and the products I’d be marketing during my summer internship were fruits and vegetables, so it seemed to add up correctly (never mind the fact that I’ve never really been a shining star in the mathematical community). I continued to read, “Welcome to the SEXY world of Fresh Produce.” Sexy?  I mean, come on, this was not a Victoria’s Secret commercial. I literally laughed out loud, and, as a smile slowly crept across my face, I knew I had landed an internship at the right place. This was definitely the training camp to prepare me for post-graduation and entering the “real world” ahead. (more…)

At every event, we’re on high alert. Our eyes, ears, minds and camera lenses are ALWAYS open. For years, we’ve reported on what “blew us away”. The sights, sounds, smells and tastes of each fresh produce industry event continue to impact us – and with the growth of our team and co-location with FMI and AMI, experiencing these events with fresh perspectives in tow opens all of our eyes (ears, minds and camera lenses) to MORE!

During our post-event debrief, we compiled a list and collection of photos of the things that left an impression long after we packed up and left the Dallas Convention Center. So, we present to you What Blew Us Away, v2.0! (more…)

Although it may look like our recent “Spring Break” was all fun and games, we were also hard at work re-imagining The Core – from logo and layout to content and posting frequency.   While we’re very happy with the results, ultimately it’s YOU, our readers, who we want to please.  Here’s a “behind the scenes” look at the ideas and reasoning that went into recreating The Core to both prove that there really is method behind our madness and continue our open forum of marketing conversation. (more…)