A BLOG BY dma_sm

How to Write Killer Email Subject Lines

Posted by: Mackenzie Michel

Jul 29, 2014 1:38:43 PM

Between high priority emails and all of the information that we need to digest daily, you may often find yourself deleting emails from your favorite brands or stores. Well, except that email that had a subject line saying to sign up for back to school deals (or to meet a celebrity, or for discounted concert tickets, or whatever your vice is!) You probably read that one, right? That’s great email marketing and smart subject lines at work!

The reason you open emails like these is because the subject line got your attention, probably in 3 seconds or less. And that’s all we have: 3 seconds or less to capture someone’s attention or your email hits the trash. Change the course of your emails’ destinies with these tips for writing killer email subject lines:

Make it Personal

Personal messages are at the top of the interest scale in a Mail Chimp Subject Line Study. You can not only add a personalization field to the subject to pull the contact’s first name, but you can include other personal information like city or state to improve open rates.

Clearly Indicate What’s Inside

Sometimes the best subject lines are the most straightforward. Just tell the recipient exactly what is in the email and what they are going to get out of it or learn by clicking. For example, you could tell them they can “get recipes for summer” or you could say that they will “learn 10 ways to preserve lemons.” We love witty and clever writing as much as the next person, but we’ve learned the hard way that at the expense of clarity, wittiness won’t do much for your email open rates.

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Topics: Inbound Marketing, Marketing Tools & Trends

5 Emails You Should Send to Your Contacts

Posted by: Baharan Kishi

Jul 25, 2014 10:46:24 AM

Making new connections is valuable, but with every new contact or business opportunity comes the need to maintain and nurture these relationships. In the fresh produce industry, collecting consumer contacts may be a new venture for you, but considering 91% of consumers check their email at least once a day and the fact that email marketing can provide an impressive ROI, it’s a good idea to make your brand presence known via email marketing. If you’re not already sending emails to your contacts, here are five different occasions you can use to send an email to your consumer contacts (or even B2B!):

You Launched a New Product.

Are you harvesting a new variety of fruit or taking suggestions for new seasonings in your meal kits? Send an email to your database (particularly those who have already expressed interest in the products or related attributes) to give them a heads up. Make them feel important and in-the-know. Being subscribed to your emails is sort of like a special club, and this is a way show off its exclusivity.

You Want to Boost Sales of a Particular Item.

Email marketing is a great tool to give your product sales a little added boost amongst consumers or buyers. Send an email offering your contacts a special offer or share interesting facts about the product/service in question to keep their attention. You can share nutritional aspects they didn’t know (did you know cherries help you sleep?) or yummy recipes that fit the season. Reel ‘em in even further with a coupon or exclusive offer.

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Topics: Inbound Marketing, Marketing Tools & Trends

Why We Changed Our Blog

Posted by: Dan'l Mackey Almy

Jul 23, 2014 10:11:50 AM

“If it ain’t broke, don’t fix it.” 

We’ve all heard the famous phrase suggesting you shouldn’t waste your time and energy fixing a problem that may not exist.  However, when it comes to your marketing, changing something that isn’t broken can make a HUGE difference!

As a reader of our blog, The Core, you can see change happening right here.  It wasn’t boredom or fatigue or even performance that encouraged this latest remodel, but rather our desire to create the best user experience we possibly could for our readers. 

We asked ourselves if we were giving you the best possible experience on your desktop, mobile phone, and/or tablet.  The answer was “no, not yet.” 

And so with that, we knew we needed to evolve our blog into something more helpful and dynamic for you, even though The Core is performing at an all-time high.  In 2014, The Core reached a record number of visitors, subscribers and email open and click rates. Change is never an easy task, especially when something “isn’t broken.” But considering The Core is one of our TOP sales generation tool, we felt the risk was necessary for not only our business, but for you too! 

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Topics: Websites, Blogging, Inbound Marketing

Why You Should Mobile Optimize Your Online Presence

Posted by: Baharan Kishi

Jul 22, 2014 10:02:00 AM

When you wake up in the morning, what’s the first thing you do? Brush your teeth? Hop in the shower? Start a pot of coffee, perhaps?

According to multiple sources like NBC News and MediaBistro, it turns out nearly 80% of smart phone users reach for their phone within 15 minutes of waking up. If you think about it (or fall into that statistic), this isn’t very surprising. With our busy schedules and go, go, go lifestyles, we don’t always have the luxury of a desktop. And because of this, it’s imperative you make sure all of your online presence is mobile optimized.

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Topics: Websites, Social & Mobile Media

Honor Your Fresh Hero Campaign Continues

Posted by: DMA Solutions Team

Jul 18, 2014 3:51:00 PM

Since launching the Honor Your Fresh Hero campaign more than 35 fresh produce industry professionals took the time to say “thank you” to the special people in their lives. The honorees included inspirational friends and family to motivational industry colleagues and career propelling mentors. This week we released a tribute video commemorating each of the heroes honored during the campaign. In addition, we’re proud to announce that the total amount collected from the Honor Your Fresh Hero campaign is enough to purchase one salad bar for a school through the Let’s Move Salad Bars To Schools program.

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Topics: Philanthropy, Events & Sponsorships

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