A BLOG BY dma_sm

The Untapped Potential of Your Sustainability Story

Posted by: DMA Solutions Team

Apr 17, 2015 10:21:00 AM

Guest Blog Post Written by Nikki Rodoni, Founding principal of Measure To Improve, LLC (MTI)

Sustainability isn’t a new concept for our industry. In fact, sustainability has always been a part of the DNA of most farming/processing operations – we just haven’t always communicated our efforts very well in our marketing.

The reality is that our industry has long been making widespread efforts to improve resource consumption through increased efficiencies - being able to produce more with less, taking good care of our employees and simply staying in business by innovating along the way.

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Topics: Thoughts on FRESH, Marketing Tools & Trends

3 Reasons Why Marketing to Kids is a Must for Fresh Produce

Posted by: Marci Allen

Apr 15, 2015 10:58:33 AM

There is much debate on the topic of marketing to children, so much that national and international advocacy groups have taken up the cause of protecting children from the influence of targeted advertising. And while we at DMA recognize the negative consequences – both psychologically and physically – that unrestrained/unharnessed advertising to children can lead to, the reality is that for fresh produce companies, marketing to kids is actually an unparalleled opportunity to make a positive impact in the marketplace…and to your bottom line.

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Topics: Marketing Tools & Trends

Ways to Get Involved in Healthy Kids Day®

Posted by: Bozhena Aronina

Apr 14, 2015 11:11:00 AM

In the fresh produce industry, we take children’s health seriously and have made it a priority through initiatives like the Let’s Move Salad Bars to Schools campaign. And we’re not the only ones: The YMCA has an upcoming initiative called Healthy Kids Day® launching on April 25. The YMCA mentions that research shows kids are most likely to gain weight during the summer months, which means fresh produce marketers once again have an opportunity to tap into the conversation and present fresh solutions.

Even with #HealthyKidsDay coming in just a few short weeks, there are still a few ways fresh produce marketers can get involved. Here’s how:

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Topics: Health & Fitness, Philanthropy, Events & Sponsorships

#CoreChat: What You Had to Say about Websites

Posted by: Chelsea Jones

Apr 10, 2015 1:59:16 PM

Earlier this week, DMA Solutions (@TheCoreBlog) and Dan’l Mackey Almy (@WhyNotFresh) hosted the very first #CoreChat Twitter party – an open forum where members of the fresh produce industry came together to discuss their questions, needs, struggles, successes and experiences.

The topic? Websites. We felt this was the perfect topic for our inaugural #CoreChat, considering many fresh produce professionals feel websites are daunting, believing them to be too expensive or too complex to take on. The chat provided fresh produce marketers with an open forum to ask questions and share insights that we believe will spark progress and innovation in digital media for our industry. In case you missed the chat, here are a few of the big concerns and highlights from the fruitful discussion on Tuesday:

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Topics: Websites

Marketing to Dads & Dudes

Posted by: Brock Nemecek

Apr 8, 2015 10:19:00 AM

As both a “dude” and a fresh produce marketer, I certainly have opinions about the messages that are often not-so-subtly delivered by brands that target me and my fellow man. These messages will most likely multiply since, according to recent research, men visit the grocery store more times a month (8.2) than women (7.5). However, even as the outreach to male shoppers increases, it’s important to realize that successful marketing to dads and men isn’t one-dimensional, by any means.

The male demographic presents a very broad spectrum of attitudes, interests and behaviors and, thus, many opportunities. Smart marketers realize this and will tailor their efforts to the exact man-niche they’re hoping to attract. In order to up your game with the guys, here are a few strategies that could very well increase your influence with them and convert them into customers:

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Topics: Marketing Tools & Trends

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