A BLOG BY dma_sm

A Recent Graduate’s Reality of Working in Public Relations

Posted by: Sarah Bockholt

Jul 22, 2016 11:39:32 AM

Before graduating college, I had an expectation that my first job in public relations would involve writing and connecting with people, but I had no idea just how many different responsibilities there are that fall under public relations until starting my first job as a Communications Apprentice at DMA Solutions. While my transition into this new role has been smooth, my reality has been quite different than the expectations I had as a senior in college. Here are the 5 biggest lessons I’ve learned in my first few months as a post-grad working in PR for the fresh produce industry! 

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Topics: Public Relations

Don’t Limit Your Marketing Spend in These Two Areas

Posted by: Mackenzie Michel

Jul 20, 2016 1:17:01 PM

As budget-conscious marketers, we understand just as much as any produce marketer the need to feel assured that your marketing efforts and investment of resources are going to produce ROI for your company or brand – after all, you will need to justify your decisions to ownership. But we often discover that there’s a huge Catch-22 amongst fresh produce marketers who want to achieve marketing greatness: there is no limit, in either their minds or their leadership’s minds, as to what can be done, but there’s a harsh reality as to what can be spent to get there. After all, we’ve never met a marketer with an unlimited budget!

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Topics: Websites, Social & Mobile Media, Marketing Tools & Trends

Commonly Overlooked Website Details

Posted by: Marci Allen

Jul 19, 2016 12:45:13 PM

So you’re launching a new website – exciting times!  You may have a new design, more relevant brand positioning and sometimes even a whole new brand style. And invariably, the excitement is compounded by last minute finishing touches, copy tweaks, and image updates that result in the very best web launch possible.

However, there are some underlying key elements that are sometimes temporarily overlooked or even forgotten amidst the flurry of ‘go-live’ details. We’ve identified three key details that are often missed yet critical for a brand’s digital success:

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Topics: Websites

3 Tips for the Perfect Website Project

Posted by: Kelsey Byrnes

Jul 15, 2016 12:59:23 PM

We all know things can go wrong when creating a new website. In fact, we’ve heard many of you say you have PTSD from your last website undertaking – so we understand! So while websites can seem daunting, there are steps you can take to help everything that could go right actually go right. Believe it or not, “smooth” website projects DO exist! So, what’s the secret?

  1. Teamwork Makes the Dream Work

Being a team player is undeniably essential to a website project’s success. Whenever you begin a website journey, understand that all the parties involved have accountabilities, hard work, and effort to contribute in order to reach the end goal: a new and improved website! Start by recognizing team members’ roles within your project and allocate efforts and set clear expectations for an efficient work flow.   

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Topics: Websites

What to Expect at PMA Foodservice 2016

Posted by: Mackenzie Michel

Jul 13, 2016 11:06:56 AM

In just over 2 weeks, our industry will come together as it does every year in breezy, coastal Monterey Bay. We’re even more excited this time around because this year’s expo will be the largest foodservice expo ever, with 200+ exhibitors focused on fresh produce and related products in foodservice! Along with your opportunity to network with buyers from companies like In-N-Out Burger, Starbucks Coffee, TGI Fridays and more, there are a lot of new and exciting things to look forward to at this year’s expo. Recently, we had the chance to get the DL on the event from Jamie Hillegas with PMA, and here’s what you need to know:

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Topics: Events & Sponsorships

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