A BLOG BY dma_sm

Upcoming Trends You Need to Know in Food Service and Retail

Posted by: Baharan Kishi

Aug 29, 2014 11:05:07 AM

We’ve mentioned that veganism and gluten-free diets are trending, and not too long ago, Maeve Webster of Datassential hosted shared a compelling webinar about foodservice trends and how they’re shaping the produce industry. Pickled foods, small plates, burgers and upscale Southern cuisine were all mentioned as trending ways to introduce new flavors and fresh ingredients to the mainstream palette. For instance, your pickiest friend may be hesitant to try roasted artichokes, but stick the artichokes on a burger or give them a good ol’ Southern fry, and it’s a whole new story.

Webster’s emphasis on fresh produce was reiterated in the Predicting Global Food Trends session at last month’s PMA Foodservice Conference, where she and other credited foodies like celebrity chef Jet Tila and CIA Director of Corporate Relations, Susan Renke, shared their insights regarding how global food is increasing the amount of fresh produce consumers are eating (and trying). Some of the highlights from the session include:

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Topics: Thoughts on FRESH, Marketing Tools & Trends

Can You Measure Instagram ROI for Your Brand?

Posted by: Mackenzie Michel

Aug 27, 2014 9:00:00 AM

For those of you who have hopped on the Instagram bandwagon, you’re already aware of how much fun this visual sharing network can be! For fresh produce brands, this social media platform has become integral for making additional consumer brand connections beyond Facebook and Twitter. In fact, studies have shown that Instagram is the best social platform for brands in terms of direct fan/follower engagement with your posts.

Many brands report three times the engagement on Instagram compared to other social media networks.

So if Instagram is the hot place to be if you’re trying to build consumer evangelists for your brand, how do you measure ROI for this platform?

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Topics: Social & Mobile Media

7 Types of Posts to Share on Instagram

Posted by: Baharan Kishi

Aug 26, 2014 9:30:00 AM

Remember when we told you Instagram is here to stay and you should really, really consider this platform for your business? Well, it’s half a year later and this social network is only getting stronger.

Not only is Instagram a way to shape your brand’s personality and identity, it’s a powerful visual tool for an increasingly visual audience. And when I say increasingly visual, I mean that 90% of info transmitted to the brain is visual, and 40% of people respond better to visual information than plain text. It’s no wonder Instagram is so popular!

90% of info transmitted to the brain is visual & 40% of people respond better to visual info over plain text!

Similar to other social networks, posting regularly on Instagram (at least three times a week) is a best practice. Sharing a variety of posts—like nutrition, recipes, fitness and DIY— casts a wider net to grab the interest of your entire audience. To help provide some inspiration, here are seven types of posts you could share:

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Topics: Social & Mobile Media

Easy Tools to Showcase Instagram Content on Your Website

Posted by: Ashley Jackson

Aug 22, 2014 10:09:30 AM

According to Forrester research, users are 4.1% more likely to engage with brands on Instagram than on Facebook and Twitter. Instagram has less “clutter” at this early lifecycle stage. Currently, branded content on Instagram is not filtered and displays in the news feed of users along with the posts of their friends.

We’ve shared why you should be using Instagram for your fresh produce business, now check out some ways you can incorporate this social media platform on your website. Instagram photo galleries and images embedded on your blog are great way to put those beautiful pictures to work for you.Take advantage of high traffic areas such as recipes, blog posts, photo galleries, and culture pages and start embedding your Instagram photos today. Here’s some tools to help you get started:

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Topics: Websites, Social & Mobile Media

Are You Ready for Inbound Marketing?

Posted by: Mackenzie Michel

Aug 20, 2014 9:00:00 AM

If there was one hard and fast way to market successfully, our jobs would certainly be a lot different, not to mention easier! The good news is that as fresh produce marketers, we’ve found a marketing methodology born for the digital age, and it makes us better AND more effective marketers. Look no further than inbound marketing.

Google the phrase “Inbound Marketing” and you’ll find an array of explanations and definitions. But for fresh produce companies, Inbound Marketing is a way for our industry to 1) connect to our audiences more effectively by 2) being available when they are searching for information about the products we grow so that they 3) opt into receiving more information from us and 4) become the preferred choice/brand for the products and services that we sell.

Still unsure this is right for your company? If you answer yes to most of these realities below, your company is probably ready for Inbound Marketing.

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Topics: Inbound Marketing

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