A BLOG BY dma_sm

2017 Food Trends You Need to Know

Posted by: Beth Atkinson

Dec 8, 2016 9:52:52 AM

We’re back again to discuss some of the biggest food trends coming up in 2017, and this year we’ve got some of our favorite influencers in the foodservice and consumer media space to shed light on what will affect the fresh produce industry this year. These well-known chefs, editors, and bloggers are ahead of the game and ready to share their 2017 food trend predictions.

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Topics: Marketing Tools & Trends

Managing Social Media When You Don’t Have Enough Time

Posted by: Marissa Baurys

Dec 7, 2016 9:30:00 AM

Earlier this month, DMA released our 2017 Social Media Calendar and along with the download, we asked marketers about their biggest social media challenge. What we’ve found is that the challenge identified most often by fresh produce marketers was “not having enough time to manage social media.”

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Topics: Social & Mobile Media

How to Create Emotional Connections with Your Audience

Posted by: DMA Solutions Team

Dec 6, 2016 9:30:00 AM

There’s more to a person than what they do. Sometimes a person’s career is a large part of who they are, but I’ve found that it takes some digging to find other pieces that reveal the whole of a person. Often times it’s these “additional pieces” of a person that you ultimately end up connecting the most with. This exact concept can be applied to brands, and it’s critical to expose those little pieces of “who” your brand is if you want people to create lasting emotional connections with your company. Here’s how:

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Topics: Social & Mobile Media

Make Note of These Learnings from The State of Social Media in 2016

Posted by: Sarah Mitchell

Dec 2, 2016 11:08:19 AM

Social media marketing is constantly evolving, and it has become a pillar for business growth. In 2016 there are over 2.2 billion active users and social media has become the marketing channel with the most potential. We love the findings in Simply Measured’s most recent State of Social Media Marketing report, and we would like to add trends we have also observed over the last year as social media marketers.

The State of Facebook

It’s no secret that Facebook is the most popular and widely used platform available to social media users. With over 1 billion daily active users, the possibilities to build a community around your brand are endless.

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Topics: Social & Mobile Media

Packaged Food Wants Real Estate in the Produce Aisle: What Are You Going to Do About it?

Posted by: Mackenzie Michel

Nov 30, 2016 11:06:16 AM

It’s not news that CPG products and other non-produce packaged foods are eager to gain supermarket retail space next to fresh lettuce and apples. In fact, the Wall Street Journal wrote about this 5 years ago detailing the “halo effect”: a tendency for consumers to perceive foods placed in the produce aisle to be of fresher and higher quality, even when these foods are packaged or non-produce items. This research has driven CPG brands to not only look for ways to capitalize on “fresh” and gain a coveted space on produce section shelves – but now these brands are gaining space on the tradeshow floor at produce-focused shows like Fresh Summit.

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Topics: Branding & Messaging, Thoughts on FRESH, Packaging & Merchandising

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