A BLOG BY dma_sm

Why You Should Care About Instagram

Posted by: Baharan Kishi

Dec 19, 2014 10:27:00 AM

We’ve mentioned before that we are keeping a close eye on the content that you view on our blog, so that we can deliver you more of what is most helpful and interesting to you. But recently, looking through our analytics, we noticed a trend in regards to our social media posts: You aren’t reading our Instagram blog posts nearly as much as you are reading those about Facebook or Twitter.

Don’t worry, our feelings aren’t hurt. What may be hurting, however, is your increased potential to engage with consumers through a social platform with 300 million active users and counting. You see, even though Instagram isn’t as important to you at the moment, we think that as a fresh produce marketer you could be missing out on a golden opportunity to capitalize on this social network for your brand.

So why should you care about Instagram? Just take a look at these statistics:

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Topics: Social & Mobile Media

This Was Supposed to Be a Post About Social Media …

Posted by: Dan'l Mackey Almy

Dec 17, 2014 12:37:00 PM

Well, I confess, I got a little distracted.  Just as I poured a cup of hot tea and sat down to write about why CEOs should care about social media, I received a sweet text from my colleague and friend, Ms. Amy Gates. 

Her text made me feel so great, I instantly turned on my all-time favorite playlist!  And well, from that moment on, I was overcome by sweet emotions only a special tradition can deliver.

You see, this playlist is one of my most favorite holiday traditions. I have been crafting and sharing it with others for years.  This playlist is special for many reasons, and the first song happens to be from the Dolly & Kenny SMASH HIT ALBUM form 1984 – Once Upon a Christmas.  It’s not a traditional holiday song collection, but rather a compilation of country, pop and R&B songs that are not the standard sing-a-long favorites we all know and love.  These songs range from upbeat, toe-tapping tunes to ballads that evoke emotions and memories.

So while social media and marketing remain ever on my mind, I am mindful that this is also the time of year to let our senses take over and immerse ourselves in all things merry and bright.  And for me, sharing music does the trick every time!

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Topics: Culture & Creativity

Short Term Tips for Long Lasting Website Referral Traffic

Posted by: Brock Nemecek

Dec 16, 2014 10:11:44 AM

Your website – the digital home base that you’ve spent countless hours, immeasurable efforts and sizeable budgets to make just right for the audiences that you wish to attract. So now that you’ve built it, how do you get those audiences to visit? Referrals make up one third of the website traffic trio that also includes direct traffic and organic search traffic. And, similar to a referral received from a customer, this type of traffic often arrives with a built-in trust which is a terrific way to start out a relationship. Another benefit (that I believe is the best benefit) of this traffic source, is that marketers can more quickly and effectively grow it than either of the other two sources (though smart marketers are adept at all three). Here are several ways that you can start boosting your referral traffic today!

  • Digital Ad Placement – Select other websites on which to advertise according to your target audience. Whether you’re looking to increase trade or consumer traffic, there are sites ripe for referrals. For DMA and our clients, And Now U Know has proven to be a consistent and powerful referral source for qualified trade traffic. Seek to establish relationships with sites like this that reach your target audiences to keep referral traffic headed to your site again and again.

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Topics: Websites, Marketing Tools & Trends

3 Social Media Habits You Should Have

Posted by: Baharan Kishi

Dec 12, 2014 11:18:00 AM

When we ask the question, “what’s your biggest marketing challenge,” there is one answer that comes up time and time again: social media. That’s an understandable answer, considering social media is comprised of a multitude of platforms with ever-changing popularity, practices and algorithms.

The good news is that we’re here to help you keep up. Below are three social media habits to help you engage with your communities proficiently and effectively:

Maintain a Content Calendar

Between the daily routine of emails, meetings, and planning, you shouldn’t have to worry about missing out on key social opportunities related to special events, topics, or holidays. This is where a content calendar comes in—plan ahead and lay out important dates like holidays, upcoming tradeshows, etc. Schedule posts and tweets to make sure you’re hitting those marks, so you don’t wake up on Christmas morning and realize you haven’t shared anything!

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Topics: Social & Mobile Media

Why We’re Rethinking Facebook in 2015

Posted by: Chelsea Jones

Dec 10, 2014 12:26:45 PM

Just when trending topics and promoted posts settled in as part of the norm for everyday posting, Facebook announced a major change to their Newsfeed algorithm, setting off a series of events that are altering the way we reach our audience on the juggernaut social platform.

Posting more frequently just isn’t going to cut it anymore. These new updates make marketers accountable for delivering content audiences actually want to see.

To start, let’s recap the 3 major updates:

Rate of Post Engagement

Facebook now measures whether and when your posts receive engagement to determine both Newsfeed placement and Newsfeed longevity. The algorithm will account for more than just the volume of likes, comments and shares, but the rate of post engagement as well to serve up timelier posts to Facebook users.

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Topics: Social & Mobile Media

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