We’ve mentioned before that we are keeping a close eye on the content that you view on our blog, so that we can deliver you more of what is most helpful and interesting to you. But recently, looking through our analytics, we noticed a trend in regards to our social media posts: You aren’t reading our Instagram blog posts nearly as much as you are reading those about Facebook or Twitter.
Don’t worry, our feelings aren’t hurt. What may be hurting, however, is your increased potential to engage with consumers through a social platform with 300 million active users and counting. You see, even though Instagram isn’t as important to you at the moment, we think that as a fresh produce marketer you could be missing out on a golden opportunity to capitalize on this social network for your brand.
So why should you care about Instagram? Just take a look at these statistics: