A BLOG BY dma_sm

5 Tips for Creating Optimum Calls-to-Action

Posted by: Brock Nemecek

Sep 19, 2014 2:56:43 PM

So you’ve attracted a visitor to your website or blog… Now what? We recommend you tell them exactly what you what them to do. As impolite or even demanding as that may sound, calls-to-action (or CTAs) are actually quite helpful to website navigators and marketers alike. These powerful little tools – whether in banner ad or button form - literally call on your visitors to take an action. For example, a CTA might direct web viewers to download or subscribe to something, retrieve a coupon, enter a contest, attend an event, etc. If you look around on this page, you’ll probably notice that you’re surrounded by CTAs right now!

In just a few words, CTAs become one of the most impactful parts of your marketing when strategically created (and then backed up with relevant, high-quality content). Because enticing your target audience to take action with your content you’ve developed just for them is pretty powerful stuff, right? We think so, so we’ve supplied you with a list of five tips to create your own inspiring calls-to-action!

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Topics: Inbound Marketing

High Performance Management Conference: A Must-Attend Event

Posted by: Brock Nemecek

Sep 17, 2014 12:33:00 PM

I’ve heard Dan’l quote Zig Ziglar on many occasions, “It’s better to train your team and lose them, than to not train them and keep them”. No doubt, education and training are a significant element of our culture at DMA.

I was fortunate to be selected as DMA’s representative at this year’s PMA Foundation High Performance Management Conference (HPMC) and doubly lucky to have shared the experience with the 40+ other attendees from across the fresh produce industry. Not only did I “get my sponge on” and soak in all the wise words and lessons from experts in business acumen, leadership, corporate communications and more; I also connected and reconnected with others equally as passionate about fresh produce, which is a hell of a great way to spend three days.

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Topics: Career Development, Events & Sponsorships, Marketing Tools & Trends

PMA Launches New Tools for Fresh Summit

Posted by: Ashley Jackson

Sep 16, 2014 11:42:00 AM

With a little over a month to go until Fresh Summit, you are likely in the midst of finalizing all of the details for the show from purchasing carpet to selecting the perfect bite for booth visitors to savor. Knowing what it takes to make your booth presence spectacular at our industry’s largest event of the year, the team at the Produce Marketing Association (PMA) have been working to make your preparation for the show more efficient by providing helpful tools that will make your life easier. We love these tools Belinda Keota and the rest of her team included on the Fresh Summit website recently. If you haven’t seen it already, take a look at the marketing tools that the association is making available to help you prepare.

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Topics: Public Relations, Events & Sponsorships, Marketing Tools & Trends

Childhood Obesity and the Future of Our Military

Posted by: Megan Zweig

Sep 12, 2014 12:04:00 PM

As a country, we are “too fat to fight.” said James A. “Jamie” Barnett, Jr., Rear Admiral, U.S. Navy (Retired) at The Washington Conference hosted by the United Fresh Produce Association this week.

In his keynote speech, the Admiral shared shocking facts with the 500+ produce professionals in attendance that our military is facing the negative effects of childhood obesity. Today, 75% of Americans are not eligible to serve in our military even if they wanted to due to issues like criminal records, lack of education or due to excess weight.

So the reality for many of us in the room was not only is excess weight making us sick, it’s raising our health care costs and now excess weight is wreaking havoc on our military’s ability to recruit and protect our country. On top of that, The Healthy, Hunger-Free Kids Acts, a piece of landmark legislation passed in 2012 that requires ½ cup of fruits or vegetables on breakfast and lunch plates in schools, is in jeopardy of reform. So to say the least, United Fresh did a wonderful job of preparing the attendees of The Washington Conference for our time with legislators on the Hill.

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Topics: Health & Fitness, Thoughts on FRESH, Events & Sponsorships

10 Moments We’re Already Excited About for Fresh Summit 2014 [GIFs]

Posted by: DMA Solutions Team

Sep 10, 2014 11:43:00 AM

Fresh Summit may be over a month away, but if you’re in the fresh produce industry, you’re likely already feeling the excitement, anticipation and not to mention stress of this year’s event! And although we’re all busy preparing, there are several things that we can all get really excited about, especially fresh produce marketers. And no, we’re not just talking about gorging on all the show floor samples, late night karaoke sessions with Dan’l, or catching the Texas A&M vs. Alabama highlights in the smart booths that have TVs. There’s an amazing lineup of speakers, events and team building opportunities to get excited about this year. Here are some of our top picks!

1. Team building at Disney Land

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Topics: Events & Sponsorships

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