A BLOG BY dma_sm

Get the Most Out of Branded Swag at Tradeshows

Posted by: Sharon Fox

Aug 26, 2016 3:56:14 PM

How many times have you collected a mountain of “stuff we all get” or swag at an event only to toss most of it in the trash before you head to the airport? With Fresh Summit right around the corner now is the time to plan and procure your brand’s perfect piece of swag. 

Believe it or not, there is a methodology for fresh produce marketers to consider when selecting the perfect branded item for a show or event.  At DMA Solutions, we consider the following before making a purchase.

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Topics: Events & Sponsorships

Critical Questions to Ask Before Fresh Summit

Posted by: Megan Zweig

Aug 24, 2016 11:50:36 AM

Most of the time when I ask fresh produce marketing professionals about their plans for Fresh Summit, we discuss the booth, what it will look like and what traffic drivers the company will have available in the booth during the show. This year, I’m asking myself and colleagues a question that requires discussion beyond our typical conversation:

How will you measure success for your marketing dollars spent on Fresh Summit? In other words, how will you prove that your marketing efforts were successful?

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Topics: Events & Sponsorships

Lessons from a Recent Graduate Working in Social Media

Posted by: Marissa Baurys

Aug 23, 2016 1:09:21 PM

When I was in school, professors often preached that by “the merit of my birth year,” I was destined for social media marketing. As a Millennial, I know the ins and outs of every social platform available, and I expected to be able to transition that knowledge from personal to professional with ease. In reality, the two are not the same. Using social media to support a brand is far more complex than it seems and it takes an incredible amount of strategic planning and a deep understanding of the consumer to succeed. When done correctly, social media can be a humanized extension of a brand that reaches the consumer on a personal level. In my new role this summer as a Social Media Intern at DMA Solutions, I learned the ins and outs of successful social media marketing. Here are the 5 Social Media realities I have encountered!

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Topics: Social & Mobile Media

Marketing Gold Discovered Amidst 2016 #OlympicsFails

Posted by: Laura Hartman

Aug 19, 2016 10:22:46 AM

It seems like very little is going right when it comes to the 2016 Summer Olympics Games happening right now. Just look at any news source and you can easily create a laundry list of all the mistakes and problems that are surrounding this year’s Olympics and its host country. To some, it may seem as if this is could very well be the worst Olympics that has ever happened.

But in spite of all the failures and turmoil surrounding this year’s event, the marketers in us couldn’t help but notice that there have been some positive marketing “wins” so far during the games. In the midst of all the #Rioproblems, here are a few exciting things that we want to award a gold medal in marketing:

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Topics: Marketing Tools & Trends

Choosing the Right Bloggers for Your Brand

Posted by: Sarah Bockholt

Aug 17, 2016 12:16:30 PM

For brands wanting to forge an ongoing relationship with an influencer, the biggest hurdle is where to start and who to work with. Bloggers have become the most desired influencers within the social-media savvy population because there are multiple options to choose from, and they are easily accessible. Here at DMA, we are very strategic when it comes to picking bloggers aka influencers from the large pool of choices. We do not simply pick bloggers who have pretty pictures and are active on social media, there is a vetting process we go through to ensure we are making the best recommendations possible. Here are some things to think about when it comes to the bloggers who work with your brand.

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Topics: Public Relations, Blogging

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