When it comes to recipes and cooking meals at home, marketers have in large part targeted women with their messages, as women have been known to be the primary grocery shopper. But now we are seeing a shift as men visit the grocery store more often than women each month and are doing more of the grocery shopping and cooking than before. So if men are the primary shoppers now, why aren’t we dedicating more of our content to reaching the hungry dads and dudes out there?
We talked about how to position your products and messages in a way that appeals to men, but what types of recipes are they searching for? We turned to Men’s Health Magazine for some insights into man-centric meals, and confirmed what we suspected: men love grilling, hearty meats and a little spice. Here are a few different types of “brocipes” that will help you reach this important demographic on a deeper level: