A BLOG BY dma_sm

Instagram & Pinterest Predictions for 2017

Posted by: Marissa Baurys

Oct 21, 2016 11:49:19 AM

It’s unavoidable: algorithms and updates can happen overnight. And while we can always wish for a fortune teller to give us a heads up before things change, we can’t always plan ahead. So while we can’t yet pinpoint what 2017 will hold for social media, we can focus on predictions and bracing for the changes we can plan for based on the knowledge we’ve built over the past few years.

Instagram Predictions

Considering Instagram is owned by Facebook (and taking into account the Facebook changes we’ve seen in this past year alone), it is more evident than ever that there will be changes in 2017.

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Topics: Social & Mobile Media

Fresh Summit 2016: What Blew Us Away (#WBUA)

Posted by: Mackenzie Michel

Oct 19, 2016 2:18:14 PM

As we walked across the vast tradeshow floor in Orlando this past weekend, one thing was clear: fresh produce brands are stepping up their marketing game, and the industry as a whole is benefitting! BUT, with powerful and inspiring messages about where our marketing and branding could be from the likes of Bryan Silbermann, Cathy Burns and Johnny Cupcakes, it’s clear we still have a lot of work to do. But after this year’s expo, we’re feeling more confident than ever in taking on the challenge!

If you’re a produce marketer who strives to create a brand that captures your consumers’ attention and delivers valuable solutions to your customers, let these examples of marketing excellence that blew us away at PMA Fresh Summit inspire your 2017 initiatives.

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Topics: Events & Sponsorships

QUIZ: How Well Do You Know the DMA Solutions Team?

Posted by: Beth Atkinson

Oct 18, 2016 11:25:33 AM

It’s no secret that the talent at DMA Solutions has doubled in the last few years in order to support the need for more specialized marketing in fresh produce. You may have met several new faces at Fresh Summit, or engaged with our team via email and on social media, but how well do you think you know the DMA Solutions team? We’ve got a fun way for you to find out!

Comment below with who you think belongs to each fun fact, and we’ll choose 3 winners by October 25 who will get a fun prize pack! Watch for hints this week via @TheCoreBlog on Facebook, Instagram, and Twitter as well!

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Topics: Culture & Creativity

5 Ways to Turn Leads into Sales After Fresh Summit

Posted by: Lacey Jenison

Oct 12, 2016 12:57:13 PM

As marketers, your #1 goal is to help your sales team tee up, nurture and close sales. Yet much of your success hinges on your team’s effort after the show.  And unfortunately, statistics show that 80% of trade show exhibitors don’t follow up on their show leads. We’ve put together 5 tips to help you avoid becoming that statistic and turn leads into sales.

  1. Qualify Your Leads

Following Fresh Summit 2016, your first course of action should be to collaborate with your sales team to qualify leads based on any prior business they’ve done with your company, their level of decision making and ultimately their level of interest based on most recent discussions.

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Topics: Sales & Business Development

How to Use Social Media During Fresh Summit

Posted by: Sarah Mitchell

Oct 11, 2016 12:20:51 PM

The time has come to assemble your social media plans in order to maximize your impact past the tradeshow floor in Orlando this weekend. Over the next few days, it’s important to prepare yourself and your team to be successful using social media during PMA Fresh Summit with these tips:

Craft and schedule content before you leave.

Many of you may have already left for the show, but there’s still time to work with your social media support team to craft content before Friday. In addition to your regularly scheduled content, make sure you have at least one post per day per platform scheduled to promote your activities at Fresh Summit.

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Topics: Social & Mobile Media

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