So you’ve attracted a visitor to your website or blog… Now what? We recommend you tell them exactly what you what them to do. As impolite or even demanding as that may sound, calls-to-action (or CTAs) are actually quite helpful to website navigators and marketers alike. These powerful little tools – whether in banner ad or button form - literally call on your visitors to take an action. For example, a CTA might direct web viewers to download or subscribe to something, retrieve a coupon, enter a contest, attend an event, etc. If you look around on this page, you’ll probably notice that you’re surrounded by CTAs right now!
In just a few words, CTAs become one of the most impactful parts of your marketing when strategically created (and then backed up with relevant, high-quality content). Because enticing your target audience to take action with your content you’ve developed just for them is pretty powerful stuff, right? We think so, so we’ve supplied you with a list of five tips to create your own inspiring calls-to-action!