A BLOG BY dma_sm

5 Things I Want to Learn at Inbound 2015

Posted by: Marci Allen

Aug 28, 2015 8:47:00 AM

One of the world’s premier marketing conferences, HubSpot’s #INBOUND2015 is right around the corner and I’m super excited to attend this year. In just a few weeks thousands of marketers from across the world will come together to learn and inspire one another.  Having worked with Hubspot’s software for a couple of years now, I see first-hand the impact that relevant content, strong consumer communications and 360 degree reporting can have on a brand; and this conference is all about how to do those things even smarter.  After looking through the conference schedule and learning about the speakers, I’ve come up with five things I want to take away from year’s Inbound Conference and the amazing speaker line up.

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Topics: Inbound Marketing

How To Maintain Brand Consistency Across Social Platforms

Posted by: Michael Guenther

Aug 26, 2015 11:36:37 AM

With the variety of social media platforms available, it can become overwhelming to ensure your brand stays consistent on each platform. One of the biggest symptoms of brand inconsistency is a disengaged audience. Brand inconsistency sends disconnected messages to your audience about who you are - acting as a wall and deterring your audience from engaging with you. In worst-case scenarios, brand inconsistency can even destroy credibility and perceived quality of product. In order to avoid these issues, here are three easy tips you can start implementing immediately to maintain brand consistency across all of your social media.

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Topics: Branding & Messaging, Social & Mobile Media

Who Gives a Tweet About Your Tweets?

Posted by: DMA Solutions Team

Aug 25, 2015 9:50:18 AM

We’ve been there – you’ve worked diligently to grow your Twitter community but you aren’t getting as many new followers as you had hoped. It seems no one is interested in your tweets, and you might be starting to think you have to “pay to play” to be successful on Twitter. But before you start forking over ad dollars, put the mouse down! There’s a way to grow your Twitter followers organically. Although social media growth alone isn’t a win for a brand’s success, it is one of the ways that brands can measure their effectiveness at reaching consumers preparing for more engagement and ultimately promoting the brand. And lucky for fresh produce marketers, unlike Facebook there are other methods help you gain more Twitter followers that actually give a tweet about what you’re sharing without advertising. We recommend the following tips for improving your Twitter presence!

Follow relevant people, but don’t follow everyone
Though your success isn’t measured in followers, success comes with relevant followers. For example, if your brand offers a product that fits the dietary preferences of vegans, health coaches, registered dieticians, etc.-FOLLOW THEM! These followers are key contributors in growing a community of consumers that a fresh produce marketer can ultimately reach to promote the brand.

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Topics: Social & Mobile Media

24 Facebook Do’s and Don’ts for Marketers

Posted by: Megan Zweig

Aug 21, 2015 11:57:02 AM

With more than one billion active people on Facebook, this evolved social media network is a force to be reckoned with and is your brand’s fast pass ticket to social media success based on volume of users alone. With brands also joining this social media network on a daily basis, the competition grows stronger for our fresh produce brands when trying to be found and earn the coveted “LIKE” on a page or a post.

This list of 24 Facebook do’s and don’ts was created especially for fresh produce marketers seeking to start or continue to nurture their Facebook page profiles with best practices from pros that manage this imperative platform on a daily basis.

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Topics: Social & Mobile Media

What is The Future of Let’s Move Salad Bars to Schools?

Posted by: Brock Nemecek

Aug 19, 2015 11:15:57 AM

Thanks to the commitments and efforts of many, the Let’s Move Salad Bars to Schools initiative has become a favorable fixture in our industry. First Lady Michelle Obama lent the name of her "Let’s Move" initiative to this cause that, to date, has donated over 4,100 salad bars to schools across the country. And while the name and connection with the First Lady have helped the cause, there are many other factors at play that directly impact the salad bar initiative and will keep the good work going long after the Obamas leave the White House.

You see, the salad-bars-as-charity story began right around the time that our nation took a nosedive into recession. In 2009, Congress passed the huge stimulus bill that reversed the nosedive and, within that bill, the government began funding school cafeteria infrastructure and equipment (including salad bars). Then, the Healthy, Hunger-Free Kids Act of 2010 provided a huge boost to salad bars since, to remain in compliance with that legislation, schools needed to provide the nutrition and variety that salad bars and their contents deliver.

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Topics: Thoughts on FRESH

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