A BLOG BY dma_sm
       

Social Media Platform Changes to Be Aware of in 2017

Posted by: Kendra Knieriem

Jan 20, 2017 3:59:13 PM


The only thing you can consistently count on when it comes to marketing and social media is that the tools (and rules!) are going to change. Don’t stress, that’s what we’re here for. Our team of social media experts have broken down some of the latest changes for you platform by platform to make engaging with all of your fresh produce consumers as effective as possible as you dive into your strategy for the New Year.

Facebook: Feeling the competition from Snapchat, Facebook responded by updating their new Messenger tool.


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Topics: Social & Mobile Media

An Open Letter to Michelle Obama: Let’s (Still) Move!

Posted by: Brock Nemecek

Jan 18, 2017 11:26:50 AM


Dear Mrs. Obama,

In the words of the iconic 90’s boy band, Boyz II Men, “It’s so hard to say goodbye…”  But that’s not the main reason for my letter (I prefer “see ya later”).  I’m actually writing in hopes that we won’t have to say goodbye to your Let’s Move initiative and all of the good work that your passion project has accomplished over your past two terms as our nation’s First Lady.

We in the fresh produce industry proudly support your efforts, specifically focusing our time, energy and charitable giving to promote the Let’s Move Salad Bars to Schools campaign, a passion project of our own.


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Topics: Thoughts on FRESH

5 Ways to Strategically Maximize Your PR Team

Posted by: Sarah Bockholt

Jan 17, 2017 12:02:55 PM


To someone unfamiliar with public relations, there may be many questions surrounding why their marketing plan needs it. Within the fresh produce industry, there are a ton of opportunities for public relations to flourish, yet they are often overlooked. Public relations touches almost every area of marketing to support overall success, so shouldn’t this be a tool we utilize more? Many of our fellow fresh produce marketers have relationships with an external PR team/agency, but you may not be making the most out of this support. Here are five ways to avoid missing the mark and maximize your PR team (either internal or external) in 2017:


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Topics: Public Relations

Our Top 5 Food & Marketing Apps to Watch in 2017

Posted by: Allison Autrey

Jan 13, 2017 12:57:23 PM


As we identified in our previous post about the hottest trends for 2017, more personalized, convenient and philanthropic approaches to marketing are becoming important for brands to implement in the months ahead or risk falling behind. Taking advantage of apps and subscription services (another hot trend for 2017) is just one way fresh produce marketers can consider reaching people on a more personalized level. We’ve rounded up some apps in our two favorite categories (food and marketing, obviously) that hit the nail on the head when it comes to providing shoppers with what they want in 2017 – convenience and philanthropy.


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Topics: Marketing Tools & Trends

5 Compelling Reasons to Hire a Marketing Agency in 2017

Posted by: Dan'l Mackey Almy

Jan 11, 2017 10:50:21 AM


If there’s one common challenge that marketers in the fresh produce industry share. It’s finding the “time to do it all.” We know this because over the past 30 days, we asked you about your biggest challenges through our calendar resources and 43% of you answered that time is a significant challenge.

Now that 2017 has arrived, it’s time to begin execution on your annual marketing goals. Inevitably, this will require resources and that many produce marketers often do not possess. If you are one of the 43% of fresh produce marketers that feel time is a hurdle to your success, you may want to consider hiring a marketing agency to help.


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Topics: Marketing Tools & Trends

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