A BLOG BY dma_sm
       

Why We Changed Our Blog

Posted by: Dan'l Mackey Almy

Jul 23, 2014 10:11:50 AM


“If it ain’t broke, don’t fix it.” 

We’ve all heard the famous phrase suggesting you shouldn’t waste your time and energy fixing a problem that may not exist.  However, when it comes to your marketing, changing something that isn’t broken can make a HUGE difference!

As a reader of our blog, The Core, you can see change happening right here.  It wasn’t boredom or fatigue or even performance that encouraged this latest remodel, but rather our desire to create the best user experience we possibly could for our readers. 

We asked ourselves if we were giving you the best possible experience on your desktop, mobile phone, and/or tablet.  The answer was “no, not yet.” 

And so with that, we knew we needed to evolve our blog into something more helpful and dynamic for you, even though The Core is performing at an all-time high.  In 2014, The Core reached a record number of visitors, subscribers and email open and click rates. Change is never an easy task, especially when something “isn’t broken.” But considering The Core is one of our TOP sales generation tool, we felt the risk was necessary for not only our business, but for you too! 


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Topics: Websites, Blogging, Inbound Marketing

Why You Should Mobile Optimize Your Online Presence

Posted by: Baharan Kishi

Jul 22, 2014 10:02:00 AM


When you wake up in the morning, what’s the first thing you do? Brush your teeth? Hop in the shower? Start a pot of coffee, perhaps?

According to multiple sources like NBC News and MediaBistro, it turns out nearly 80% of smart phone users reach for their phone within 15 minutes of waking up. If you think about it (or fall into that statistic), this isn’t very surprising. With our busy schedules and go, go, go lifestyles, we don’t always have the luxury of a desktop. And because of this, it’s imperative you make sure all of your online presence is mobile optimized.


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Topics: Websites, Social & Mobile Media

Honor Your Fresh Hero Campaign Continues

Posted by: DMA Solutions Team

Jul 18, 2014 3:51:00 PM


Since launching the Honor Your Fresh Hero campaign more than 35 fresh produce industry professionals took the time to say “thank you” to the special people in their lives. The honorees included inspirational friends and family to motivational industry colleagues and career propelling mentors. This week we released a tribute video commemorating each of the heroes honored during the campaign. In addition, we’re proud to announce that the total amount collected from the Honor Your Fresh Hero campaign is enough to purchase one salad bar for a school through the Let’s Move Salad Bars To Schools program.

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Topics: Philanthropy, Events & Sponsorships

Vegan Goes Mainstream for Foodservice Establishments

Posted by: Marci Allen

Jul 16, 2014 5:55:00 AM


Fresh produce growers battle many challenges when it comes to planting and harvesting quality fruits and vegetables with the unrelenting hurdles Mother Nature throws our way. But when it comes to the challenge of consumer trends – particularly ever-changing diet trends - we have reason to let out a big sigh of relief. Fresh fruits and vegetables are at the center of plates for popular eating preferences such as of gluten-free, paleo, vegan, vegetarian, raw, fresh, and plant-based diets, not to mention the array of programs like Weight Watchers and Jenny Craig. These eating preferences create a win-win situation for fresh produce marketers, giving us a number of platforms to connect with consumers and in turn serve as a resource for our customers.

To dive a little deeper into this idea of leveraging eating or a diet trend to become a resource to our customers, let’s take a look at a quick Google trend report that shows an impressive rise in online users’ interest in ‘vegan’ web searches since 2011. (Note Google’s forecast for this search term shows even more increase in 2015.) Plant based foods (like yours) are in the limelight – in the grocery store and in restaurants.


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Topics: Miscellaneous

6 Marketing Moves to Make for PMA Foodservice

Posted by: Mackenzie Michel

Jul 15, 2014 8:14:00 AM


When preparing for a tradeshow, many of us in the fresh produce industry focus on several main components: the booth, the theme, selling points, product displays, and maybe promoting your presence through trade ads, sponsorships and social media posts. And considering the frantic nature of attending any tradeshow and the full plate we know you have, it’s no surprise that valuable marketing tactics can fall by the wayside. But with PMA Foodservice, a more intimate a close-knit show just around the corner, there is no better time to implement these smart BUT easy to execute marketing tactics.

Here are 6 marketing moves to make during your time at PMA Foodservice 2014:

1. Send Personal Email Invitations Inviting Prospects to Your Booth

If you’ve been collecting contacts into a database of any kind, you will be able to create and send an email inviting them to visit your booth. But don’t just invite them to come – give them a compelling reason to stop by! Pre-tradeshow emails work best when they tell your audience what problem you’re going to solve for them if they come to your booth.


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Topics: Events & Sponsorships, Miscellaneous

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