A BLOG BY dma_sm
       

6 Beginner Food Photography Tips

Posted by: Kelsey Byrnes

May 3, 2016 10:31:35 AM


Have you noticed California Giant Berry Farm’s food photography recently? It’s kind of amazing… and honestly, it’s made my mouth water on more than one occasion. Kristin Dinsmore has been killing it in the kitchen AND behind the camera lens with her delicious berry creations and her incredible food photography skills. Lucky for you, fresh produce marketers, she’s agreed to share some tips that will take your photos from just okay to “Oh. My. Goodness.” So whether you’re looking to start a consumer-facing blog like The Buzz or you just want to up your Instagram game, these tips are sure to attract consumers and set you up for success. Here’s Kristin’s valuable advice!

From Kristin Dinsmore with California Giant Berry Farms:


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Topics: Social & Mobile Media, Marketing Tools & Trends

With Digital Marketing, It’s Important to Plan Ahead

Posted by: Kendra Knieriem

Apr 29, 2016 10:46:13 AM


There are two types of people in this world: those that LOVE to karaoke and those that are too scared. Okay, maybe there are more types of people because lucky for you, that’s not what this post is about! There ARE people who are planners and there are people who just don’t find planning to be second nature. But when it comes to digital marketing, there’s no doubt that you will need to hone your skills so that you are able to think ahead to your next post, campaign, coupon, partner, etc. because it’s a critical aspect of marketing. Here is how you can plan ahead for 3 major areas of your digital marketing.


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Topics: Marketing Tools & Trends

How do YOU Fascinate? Lessons from Women’s Fresh Perspectives

Posted by: Beth Atkinson

Apr 27, 2016 11:40:35 AM


Ever wonder what makes YOU fascinating? This year’s Women’s Fresh Perspectives Conference included an incredible line-up of speakers who inspired nearly 300 talented women in the fresh produce industry to understand their value. One of the most memorable speakers for us was Sally Hogshead, who opened the event with a powerful speech about the importance of utilizing our unique communication styles to fascinate others.


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Topics: Events & Sponsorships, Sales & Business Development

30 Sharable One-Liners from the Women’s Fresh Perspectives Conference

Posted by: Megan Zweig

Apr 26, 2016 12:59:07 PM


The Women’s Fresh Perspectives Conference hosted by the Center for Growing Talent by PMA took place last week in San Diego.  The three-day conference was full of lessons taught by incredibly passionate and inspiring women.  By the end of the conference, Beth and I found that our notes consisted of hundreds (literally) of impactful one-liners that we could share with our team at home and of course, you. 

Out of the one hundred lines of handwritten notes, we’ve selected our top 30 selections of “most sharable quotes” here for you to remember, absorb and use at your discretion as daily motivational quotes or Facebook status updates.  Our list is your list…


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Topics: Events & Sponsorships

Fresh Produce Sustainability Stories We Love

Posted by: Kelsey Byrnes

Apr 22, 2016 10:02:55 AM


Today is Earth Day, so we’re celebrating by sharing some of our favorite sustainability stories in the industry. If you aren’t sharing your sustainability story, you should probably start. Here’s why:

When it comes to sustainability, the fresh produce industry has long been ahead of the game. From improving resource consumption through increased efficiencies to always searching for ways to further improve processes, it seems to be written in our DNA. Not to mention, it’s become an important differentiator in the marketplace that you need to be taking advantage of. Below we’ve highlighted a few sustainability stories that we are familiar with and love.  We’d love to hear about your favorites!


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Topics: Thoughts on FRESH

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