A BLOG BY dma_sm

Brocipes: 6 Ways You Can Create Recipes for Men

Posted by: Mackenzie Michel

May 27, 2015 9:00:00 AM

When it comes to recipes and cooking meals at home, marketers have in large part targeted women with their messages, as women have been known to be the primary grocery shopper. But now we are seeing a shift as men visit the grocery store more often than women each month and are doing more of the grocery shopping and cooking than before. So if men are the primary shoppers now, why aren’t we dedicating more of our content to reaching the hungry dads and dudes out there?

We talked about how to position your products and messages in a way that appeals to men, but what types of recipes are they searching for? We turned to Men’s Health Magazine for some insights into man-centric meals, and confirmed what we suspected: men love grilling, hearty meats and a little spice. Here are a few different types of “brocipes” that will help you reach this important demographic on a deeper level:

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Topics: Recipes & Office Eats, Marketing Tools & Trends

Mobile Marketing to the MEN-llennial Consumer

Posted by: DMA Solutions Team

May 26, 2015 11:44:59 AM

Guest Blog Post from Tim Argenas – Account Manager, Ibotta

While women are perceived as the primary shopper in the household, their male counterparts are actually better at saving money in the grocery store.

Reaching and connecting with a savvy millennial male in a digital world can be an extremely challenging task for marketers. However, this mobile-centric group is willing to engage if the approach is right. Beyond just digital, mobile marketing adds an additional layer of complexity with smaller screens, minimal attention spans, and a million mobile applications to choose from. So, where do you begin?

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Topics: Branding & Messaging, Marketing Tools & Trends

Gadgets and Apps that Foodie Dads will Love

Posted by: Brock Nemecek

May 22, 2015 4:33:46 PM

Traditionally, men are earlier adopters of new technology compared to our female counterparts – although that gap is narrowing as technology use becomes more widespread and integrated. Even so, targeting the male demographic on the platforms where they are present is smart marketing for fresh produce brands since men are grocery shopping more frequently than women. Couple that trend with the near-constant technology revolution and one could predict that food technology advancements are primed to make a big splash.

As Father’s Day approaches, we’d like to showcase a few of these gadgets and apps that not only are great gift ideas for foodie dads, but will potentially provide marketing opportunities to fresh produce companies looking to connect with men.

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Topics: Marketing Tools & Trends

Content Marketing is Easier Than You Think

Posted by: Mackenzie Michel

May 20, 2015 10:00:27 AM

Today, your digital marketing strategy cannot successfully function without content creation. Content is one of the number one assets in the modern day marketer’s toolbox and for many of us, one of the most challenging parts of our jobs. The fast-paced nature of the internet and social media networks have made the need for FRESH content a growing one, and therefore it takes up more and more of our time as marketers.

Well, I’m going to let you in on a revolutionary thought: you’re probably making content creation harder than it really is. Yes, there are aspects of content marketing that are time consuming and will require thoughtfulness and strategy if you are to produce relevant and effective content, but there are ways to make this process simpler. Here’s how:

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Topics: Inbound Marketing, Marketing Tools & Trends

3 Quick Tips to Improve Copywriting

Posted by: Ashley Jackson

May 19, 2015 1:10:35 PM

Copywriting is more than an art; it’s a science that involves strategically crafting messages to reach the appropriate audience. In the digital age, these messages come in many different forms, including – email, video, social media, websites, eBooks or other pieces of content that require readers to take action. In the 1950s, Shirley Polykoff taught us that "copy is a direct conversation with the consumer." 65 years later this truth still stands with quality copywriting being an essential part of your overall content marketing strategy. If you find yourself struggling to produce copy that really hits the mark, here are 3 quick tips to help deepen that dialogue:

Be In the Present
Use present tense in your messages. Passive voice weakens copy. Here are some examples of how you can avoid it:

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Topics: Marketing Tools & Trends

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