A BLOG BY dma_sm

Watch: Tradeshow Tips for Young Professionals

Posted by: Mackenzie Michel

May 20, 2016 12:36:31 PM

If you’re familiar with DMA and read our blog regularly, you know how passionate we are about recruiting talent and nurturing young professionals. We were overjoyed to host the cream of the crop from Texas A&M during the 2016 Viva Fresh Produce Show and we were thrilled to have the opportunity to host a webinar in 2015 for young professionals attending Fresh Summit.

Our friends at the Center for Growing Talent by PMA  are constantly working to provide helpful resources for young professionals entering our industry, just like the webinar Brock and I had the pleasure of hosting. Even though the webinar focused on Fresh Summit, we believe the content is applicable to young professionals attending any tradeshow at any time! With that in mind, we are just one month away from the annual United Fresh Produce Show, so we thought this was an opportune time to recommend this content to any young professional attending the show.

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Topics: Events & Sponsorships

Budgeting for Bloggers: You’re Doing It Wrong

Posted by: Beth Atkinson

May 18, 2016 12:50:03 PM

A question that often surfaces for us during marketing discussions is “how much do we need to budget for blog partnerships?” This has been a wildly inconsistent conversation for years, and something that can be uncomfortable for brands to think about. We hope to make it a little less uncomfortable by honing in on the process we’ve adapted, based on open and honest discussions we’ve had with the blogger community.

Here are a few things we need to consider when budgeting for blogger partnerships:

Time: Typically, a blog post can take anywhere from 1 hour to 3 hours to write and format in a way that tells a compelling story. Pair that with the 6 to 8 hours that it takes to develop a recipe, shop for ingredients, prepare, test (and re-test if it’s not perfect), style, and photograph the recipe, and you’re looking at a minimum of 7 hours to produce a high-quality post.

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Topics: Blogging

5 Most Helpful Exhibitor Resources for United Fresh

Posted by: Lacey Jenison

May 17, 2016 11:33:07 AM

There are many ways to stay organized and prepare for an upcoming tradeshow, but it is very important to use every resource you are given and take full advantage of it. This year, United Fresh has an Exhibitor Resources section that can help you make this United Fresh your best tradeshow yet! Here are 5 United Fresh resources that I have found to be the most helpful while preparing for United Fresh.

  1. Deadline Checklist
    This checklist has every last deadline you will need to know when attending United Fresh this year. Hang this in your cubicle, copy the deadlines in your planner, or set reminders in your phone with these dates. This will help you keep track of what all you need to accomplish during your planning leading up to United Fresh.

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Topics: Events & Sponsorships

You Already Have the Blueprint for the Perfect Tradeshow Booth

Posted by: Brock Nemecek

May 13, 2016 11:50:15 AM

As fresh produce marketers, we spend our days strategizing, developing and producing work that is shared across many marketing touchpoints.  From website design and content to marketing collateral and more, all of us can relate to the process of creating communications that reach, engage and inspire action among our audiences.  So why is it that when it comes time to plan tradeshow booths, we often feel like we’re starting from scratch?

We can all agree that we want booth visitors to be intrigued, welcomed and informed. Yet we often accomplish this by creating an entirely new booth “theme” and design, rather than using your current brand assets to present an experience that is familiar, dependable and cohesive – like how you feel when you return to your favorite restaurant each time you visit a city. The truth is, if you’ve invested in a branding strategy, you’ve probably already laid the groundwork to produce this exact experience for the attendees at your next tradeshow without reinventing the wheel.

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Topics: Events & Sponsorships

10 Public Relations Lessons I Learned from Desk Side Visits in NYC

Posted by: Megan Zweig

May 11, 2016 11:14:33 AM

When was the last time you “pitched” your product to a member of the media (outside of trade media) or an influencer?  Have you ever conducted a “desk side” visit on behalf of a brand, a company or a cause with an editor of a magazine or major influencer?  I have and I did it for the first time recently and let me tell you, it was amazing!

Not only did I walk away from each desk side meeting with a new perspective about media in general, I also walked away feeling empowered for our industry and confident that maybe, just maybe, the editors need us just as much as we need them. 

I am so inspired that I won’t sleep unless I share more about what I learned during my inaugural pitch experiences! Here are my revelations:

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Topics: Public Relations

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