A BLOG BY dma_sm

National Politics and the Impact on Fresh Produce

Posted by: Brock Nemecek

Oct 7, 2015 1:05:58 PM

Politics is like a spectator sport to me, so I guess I’m lucky that the “season” of presidential politics is 18 months long and lengthening every cycle. Although, as with Major League Baseball, I’m much more interested once the playoffs arrive. However, there are so many areas of government policy that involve the fresh produce industry, it behooves us all to watch closely for policy positions that may directly affect us throughout the drawn out process.

While school nutrition and food waste aren’t the kind of flashpoint issues that fire up either party’s base, immigration and environmental policies certainly can and do. These aren’t the only policy topics to listen for as you’re determining who your candidates up and down the ballot will be. With so many issues intertwined/closely affecting each other and many varying viewpoints, even within our industry, we created the following list that identifies key issues that we believe all fresh produce industry members should keep an eye on over the next 13 months.

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Topics: Thoughts on FRESH

Food Trends to Consider for 2016 Planning

Posted by: Beth Atkinson

Oct 6, 2015 2:37:45 PM

As we plan for 2016 marketing content, we have to take into consideration which food trends will open up opportunities for the fresh produce industry to connect with our audiences. For example, what will be the next kale? Do people want more sweet or savory options? We asked some of the food industry leaders what trends they’re seeing and where there are opportunities for 2016 content, and we got some valuable insights as a result.

Celebrity chef and author of The Broad Fork, Hugh Acheson (@HughAcheson) wants us to watch for an increase in obscure grains like farro, millet, wheat berries, and quinoa, as they’ve continued to grow in popularity as main dish staples. He also sees a huge opportunity for European-centric greens like treviso, frisee, and escarole and believes that sweet potato greens will become the new spinach. Need a reason to pickle? Chef Hugh says that fermenting isn’t going anywhere – in fact, pickling is going to be big business in 2016.

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Topics: Public Relations, Marketing Tools & Trends

How To Win Best New Product Promo at Fresh Summit

Posted by: Brock Nemecek

Oct 2, 2015 1:49:32 PM

Fresh Summit is quickly approaching and PMA continues to grow and enhance their marketing support for exhibitors. The Fresh Ideas Showcase (formerly the New Products Showcase) provides an opportunity for exhibitors to highlight their new products, services, packaging, etc. in a focused setting that is easier to navigate than the expansive Fresh Summit exhibit floor. Each display is automatically entered into the Best of Show Contest and one exemplary Fresh Ideas Showcase display will be named Best Product Promo, the winner of which will be awarded a free display at next year’s Fresh Summit (plus, lots of great publicity, so it’s definitely worth your best shot)!

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Topics: Events & Sponsorships

Why We Changed Our Approach to Social Media Marketing

Posted by: Mackenzie Michel

Sep 30, 2015 10:30:06 AM

Just over a year ago we found ourselves questioning our approach to social media. I want to preface this by saying that DMA Solutions has been engaged and invested in social media marketing since 2008 – so we’ve had to make a great deal of adjustments to how we share content over the years. But the social media game has changed so much that our previous approach was no longer as effective. As a result, over the last 12 months we’ve completely rebuilt our approach to social media and we are seeing significant results for the brands that we work with and ourselves.

We truly believe that social media is extremely effective for fresh produce brands, but it requires a great deal of planning and a much more strategic approach than it did even just a year ago. Here are 4 reasons why we changed our approach to social media:

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Topics: Social & Mobile Media

3 Instagram Changes You Need to Know About

Posted by: Allison Autrey

Sep 29, 2015 12:23:00 PM

300 million monthly active users. 30+ billion photos shared (70 million per day on average). 2.5 billion daily likes. The numbers alone are a pretty powerful testament to Instagram’s power.

Instagram is quickly evolving in 2015 with the addition of a ‘search-and-explore’ feature, the invention of the Layout app, a booming blogger community, and new availability of geo-targeted hashtags- all in the last six months. So what does this have to do with you, the marketer?

Here's how you can best utilize Instagram's new features to benefit your brand:

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Topics: Social & Mobile Media

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