A BLOG BY dma_sm

What Blew Us Away: PMA Foodservice 2015

Posted by: Mackenzie Michel

Jul 29, 2015 12:43:41 PM

Fresh produce is changing American foodservice. With the help of guest blogger Maeve Webster at Datassential, we published evidence to support this very notion recently on The Core. Going into this past weekend’s annual PMA Foodservice Conference and Expo, we had high hopes to see this trend reflected across the show floor – and we weren’t surprised that we were once again blown away!  The energy and efforts we saw go into the 2015 show were at an all-time high. Here is what blew us away at this year’s expo:

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Topics: Events & Sponsorships

How Psychographics Can Improve Your Marketing

Posted by: Mackenzie Michel

Jul 28, 2015 12:45:15 PM

Let’s say you’re an avocado grower and you’re posting frequently on your social media networks every week. You’re engaging with consumers daily and sharing content about health, wellness and recipes to help with weight loss... yet your audience isn’t engaging with you by liking or sharing your posts. Then you post something about the perfect guacamole recipe for football season and suddenly your audiences starts to comment and engage. What gives? What’s most likely happening is that you are sharing content that may appeal to you, but ignores the interests of your audience (psychographics).

This past weekend, members of the DMA team attended the PMA Foodservice Conference and Expo in Monterey, CA. One of the educational sessions that caught our attention focused on psychographics and understanding the primary motivations that lead consumers to purchase your products. Presented by Brent Walker, VP and CMO of healthcare focused C2B Solutions, here is the food for thought we took away from his session:

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Topics: Marketing Tools & Trends

3 Reasons to Update Your Website before Fresh Summit

Posted by: Megan Zweig

Jul 24, 2015 11:36:01 AM

For over ten years DMA Solutions has been designing, developing and launching websites for companies within the fresh produce industry, and for every website we’ve worked on, we’ve noticed that traffic escalates significantly before industry tradeshows. With only a few months to go until Fresh Summit 2015 in Atlanta, NOW is the time to plan for an influx of visitors and website traffic, and your website likely needs a makeover before this event.

I say this because websites are a living, breathing marketing animal that must be nurtured, fed and given a good scrubbing from time to time to keep functioning and performing at capacity. The months leading up to Fresh Summit are an ideal time to make important improvements, and if your site is any of the following three things, you need to make changes if you want to stay competitive prior to this major industry event.

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Fresh Summit Deadlines You Need to Know

Posted by: DMA Solutions Team

Jul 22, 2015 3:37:00 PM

‘Tis the season to focus our fresh produce marketing minds towards the planning and execution of….wait for it…Fresh Summit.  Paying close attention to important dates and deadlines is an essential component of achieving success at our largest tradeshow for fresh produce companies each year. 

With a global reach and an anticipated audience exceeding 18,000 people in attendance, this year’s show in Atlanta is sure to benefit exhibiting companies seeking to elevate their brands and accelerate their businesses before, during and after the big show. 

Use these tips and resources to help you plan and adhere to the proper deadlines and plot your course to a successful show in October.

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What's Next for Marketers on Instagram: Advertising

Posted by: Mackenzie Michel

Jul 21, 2015 3:07:13 PM

With the recent roll out of promoted pins to Pinterest business accounts, it comes as no surprise that Instagram will soon open their own advertising services to brands both big and small over the next several months. You may have seen a few promoted Instagram posts over the past year from brands like Samsung and Old Navy and wondered how you can unlock this feature for your own brand – you can’t… yet. But the opportunity is right around the corner, according to Instagram. Here’s a few things that we have to look forward to as this feature becomes widely available:

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Topics: Social & Mobile Media

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