In the marketing world, we have watched a lot of change over that last five years.  Facebook has grown from a meager 58 million users at the end of 2007 to over 901 million monthly active users today.  In 2007 the average number of tweets per day was 5,000 vs. 400 million tweets in June 2012.  And as exciting as this growth has been, there has been one other change that has rocked our world and that is the availability of low-cost Content Management Systems (CMS). (more…)

We reminisced with some of our friends and fellow fresh produce industry members about their favorite Mother’s Day memories. How are you celebrating this special day with Mom?

Karen Caplan, Frieda’s Specialty Produce – “Before my daughter, Alex, left for college, I always liked to spend the day with both my girls, shopping in the deserted malls. Doing something nice for them made Mother’s Days even more special for me.” (more…)

Speaking to your audience in their language and quickly catching, and keeping, their attention are two vital components of a successful marketing campaign/strategy. And, with today’s consumers being bombarded with so much information, accomplishing both is quite a challenge, especially on Facebook. But, we’re here to tell you that there IS a way to stand out from the crowd and sometimes, the best resources are right under your nose! (more…)