Marci Allen

When people ask me what my degree was in, I always laugh a little and say, “Well… my undergraduate was in Psychology, but my Masters was in Business.” For some of you, that probably makes a lot of sense, as I am generally known as the one in our group who is always quietly analyzing the situation.

I was first introduced to the concept of marketing during my freshman year in college. I enrolled in a Consumer Psychology class where we studied the word pictures and ad copy that companies used to drive sales in print advertisements. Of course, I had no idea that I would eventually spend my career writing that ad copy and conceptualizing those very same word pictures that I found so fascinating at the time. But alas, my life came full circle, and when the time was right, that experience led me to where I am.

I’ve now been in the industry for 13 years, working in various positions in foodservice and wholesale distribution that have collectively afforded me a broad range of skills in both marketing and business. This year marks my seven-year anniversary with DMA Solutions, and I find the diversity of work we manage for our client base to be the most rewarding yet. And sometimes I’m even given the opportunity to fall back on my education in Psychology (you know what I’m talking about).

For those of you who wonder what I am thinking about when I quietly ponder the conversations and behavior around me… well, I guess you’ll just have to read our blog.