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An Electrifying Marketing Promotion
Unless you’ve been living under a rock for the last 125 years, you instantly recognize General Electric (GE) by their swirly-lettered logo on your kitchen appliances, washer and dryer or maybe a light bulb. Recently, the innovative company has made an effort to connect with every day individuals who want to make healthier choices by launching a Facebook application called HealthyShare where friends share their health goals online to keep each other accountable. And, just in time to take advantage of the world’s Olympic spirit, too (I know all of us around here are a little more motivated to work out after watching nothing but elite athletes do their thing for the last two weeks).
However, the seemingly coincidental timing between GE’s new healthy app and one of the healthiest events known to mankind was no coincidence. GE is an exclusive Worldwide partner of the Olympic Games providing services like power, lighting, water treatment and transportation. Not to mention the diagnostic healthcare solutions like MRI and ultrasound that help medical professionals treat athletes.
And this world class resource provider isn’t too big for the average Joe Facebook user. Every day, the world depends on GE for tangible resources that allow them to cook, clean, travel, maintain finances and uphold many aspects of their chosen lifestyles. And now, GE has recognized the world’s desire to make healthier choices and the need for a support system in that endeavor on a micro level. What better way to serve an audience than by taking something that consumers are already doing (interacting with friends online) and optimizing it to better meet their wants and needs? Plus, GE leveraged their partnership with a current event (one of our Twelve for 12) to relate to people who, otherwise, may not understand the vast reach of GE businesses.
The point? GE has completely embraced the concept of lifestyle marketing beyond large scale technological and medicinal innovations by actively connecting people and ideas through a convenient and inspiring platform. Kudos to you, GE, for harnessing the “power of imagination to make life better for customers and consumers all around the world.”
As an industry, are we truly providing resources that make life better for our consumers? If moms want fresh and healthy products on-the-go, how can we provide them? If conscious eaters want to see how we’re providing food safety solutions, are we showing them? Need to get the wheels turning? Leave a comment or email us at firstname.lastname@example.org!
Posted by: The Visualizer (Kelly Pritchett)