Typically on Tuesdays, we write about marketing tips in some form or fashion, so at first glance, this post might seem slightly off the mark.  But, what was just a fun and very thoughtful birthday gift from Marci has turned into a really terrific kickstarter for bright ideas.

Meet 642 Things to Draw! (they coulda used a brainstorming session to jazz up that title a bit.)  This collection of blank canvasses is great for folks who like to dabble in drawing, yet this sketch book has evolved into much more than a hobby for the DMA team.

Often, we’ll start meetings with a few minutes of quiet drawing.  We flip through until someone yells “STOP!” and then we blindly pick a subject that will be that meeting’s muse.  Rather than just sketching the literal subject, however, we’ve cranked up the creative notch and aim to illustrate off-the-wall interpretations instead.  Case in point, the following examples:

 

 

 

 

 

 

 

 

 

The results of this seemingly silly “game” have been much more productive brainstorming sessions and skyrocketing creativity.  When you force yourself to be/do/create the unexpected and extraordinary, you’ll find that your ideas start trending that way as well.  And in a business where creativity is key, unexpected is a very, very good thing.

Posted by The Health Nut (Brock Nemecek)

Posted Tuesday, August 14th, 2012 at 11:06 am and is filed under All.