Bridges play a vital role in how we get from point A to point B.  In the world of marketing, the bridge is the execution phase of a plan that takes you from where you are now (point A) to where you want to be (point B).  These destinations are as varied as the FRESH products our industry grows and could include a total marketing revamp or simply a cause-related social media promotion.

Yet, it’s not just the distance that prevents companies from making the trek.  Often, uncertainty and lack of resources – time, personnel, ideas, budget – combine to make the metaphorical ravine even more daunting.  And trust us, we get the hesitation.  We’re constantly facing gaps and building bridges of our own to cross them.  But there’s no need to be paralyzed.

How do you build your bridge and when do you cross it?  Is today too soon?  Chances are your competition is already planning or taking their own A to B trip, so the time is now.

If this metaphor is hitting home, you’ve probably already identified your point B and are just waiting for all the pieces to fall into place to proceed.  We’re big proponents of both making things happen and putting the right pieces in place for the best point B results.  So, consider overcoming your obstacles, whatever they may be, with the guidance of an architect, engineer and contractor all rolled into one.   In other words, a resource with the equipment and know-how to build a sturdy bridge.  One that has crossed many gaping chasms before, ushering others, like you, successfully from point A to point B.

DMA Solutions wants to talk to you about bridge building.  We’re always plugged in and available online and will be in Monterey at PMA Foodservice where we’d love to learn more about #WhereUWant2B.  As creative consumption consultants, we inspire consumption one creative idea at time.  And, likewise, bridge building starts with one brick.

So, where do you want to be?  Let’s bridge the gap, cross it together and discover the possibilities of point B and beyond!

Posted Wednesday, July 18th, 2012 at 11:06 am and is filed under All.