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Employee Blogs: Your SEO Weapon
It’s tough out there in our world of digital communications. It’s like the World Wide Web has turned into a battlefield of web pages with Facebook, Twitter and Pinterest sitting on their social media mountain tops laughing down on thousands of websites competing for leftover page views and browser attention. Little armies of keywords and page titles within HTML coding hash it out to gain the ultimate victory: getting to the top of Google’s search results. It’s harsh, really.
But, we have found a secret weapon. In an article by Compendium, it was reported that blogs, especially employee blogs, have an advantage when it comes to SEO (Search Engine Optimization). Search engine crawlers put high value on pages that are frequently updated. So, blogs, which are updated as often as several times a day, rise above the static webpage that is updated once a year, maybe once a month.
So what’s special about employee blogs? Whether you’re a large corporation or a small business, content published from the everyday, working American humanizes your company and gains the trust of outsiders. The Edelman Trust Barometer referenced in the above article reports that “employees are the new credible source of information … five times more credible than a CEO blog …”
So, the more people trust your information, the more likely they are to engage with you which increases relevancy and adds to your search rankings. Plus, having a large group of employees populate a blog helps generate a wider variety of content making it more possible to match keywords used in organic searches.
If you’re not convinced already, a Hubspot study reported that B2C companies that blog generate 88% more leads than those who don’t blog!
Here’s the point. With 71% of B2B buyers turning to the web for new products and with Google answering the questions of consumers, businesses today can’t afford to sacrifice search engine rankings. So, if you’re ready to come out of your hidey hole and be found by your audience, armor up your SEO with a dynamic employee blog. And … be careful out there.
Posted by: The Visualizer (Kelly Pritchett)