It’s not easy to compete for attention with all the breathtaking views, the pounding surf and drop-dead delicious meals that are found throughout the Monterey/Carmel region. But as the fresh produce industry descended on this city by the sea, PMA Foodservice participants did more than compete! (more…)

So we can finally say we did it. As an industry we raised nearly $4.8 million dollars in capital campaign support for PMA’s Foundation for Industry Talent (PMA FIT) in three short years, all while overcoming a spinach crisis, a tomato crisis, an unprecedented surge in fuel prices and a severe economic downturn. We’ve proven to ourselves and those around us that we believe in PMA FIT’s efforts to recruit and retain talented individuals who will one day be our companies’ leaders. I don’t know about you, but I feel blessed to work in an industry that is investing in, supporting, and working for the advancement of its PEOPLE. (more…)

Armed with a Rand McNally Road Atlas, MapQuest printouts, and a GPS system, I set out for San Antonio last week with Morgan, a former DMA Solutions intern and fellow Career Pathways scholar. Even for just a three hour drive, I’m a little directionally challenged, so I felt that numerous navigational tools were vital to the success of our trip. Our destination: PMA Fresh Connections in San Antonio, TX. (more…)

“The door of opportunity won’t open unless you do some pushing.” – Anonymous

As we look at the line-up of fresh produce event offerings this year, we’re not just thinking about WHICH events we will attend.  As diligent, strategic marketers, we are also mapping out WHAT we plan to accomplish and HOW we will participate to ensure the most productive engagement with event attendees. (more…)

Now that we have a full year of content posted at The Core, we’re able to truly gauge what you liked (or didn’t like) with regard to topics.  How do we monitor this?  Simple analytics.

As it turns out, throughout the year, in addition to a little humor and style, our most popular posts in The Core were consistently about you, our readers.  When we wrote about “What Blew Us Away” following big tradeshow events in July and October, you visited in droves, commented to us via The Core, and emailed to give us your thoughts and praises.  We love the engagement!  Keep it coming in 2010! (more…)