You may have heard the increasing buzz around Microsoft Tag, Data Matrix and other QR (Quick Read) technologies. But, what exactly is it? Simply put, it’s yet another direct connection to the consumer!! (more…)

We are bombarded with hundreds of advertisements each day. In fact, there are so many ads all around us that we’ve become immune and don’t even notice most of them. So, imagine my surprise when I saw an ad on an airline barf bag. Genius! (more…)

Most days are a crazy race for me – from sun up to sun down. Sadly, I don’t think most marketing works on me as a consumer very often, because I am usually charging full steam ahead just trying to accomplish all the MUSTS on my list, paying little attention to the influences around me. I doubt that I am atypical in that regard.
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Groupon is evil. Ok, so that may be a little dramatic, but this website that is receiving rave reviews from its members gets two thumbs down and a tongue stick-out from me.
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Posted by: The DMA Solutions Team