You may have heard the increasing buzz around Microsoft Tag, Data Matrix and other QR (Quick Read) technologies. But, what exactly is it? Simply put, it’s yet another direct connection to the consumer!! (more…)

When I was growing up outside of Philadelphia, my family had season tickets to the Phillies. I never thought it possible, but my passion for sports has only increased since then and along with it, so has my passion for fresh produce and a healthy lifestyle. Having experienced firsthand how eating fresh produce has made such a personal difference in my health and well being, I am more conscious than ever before about nutritious food options being available to everyone, everywhere. (more…)

We are bombarded with hundreds of advertisements each day. In fact, there are so many ads all around us that we’ve become immune and don’t even notice most of them. So, imagine my surprise when I saw an ad on an airline barf bag. Genius! (more…)

It says a lot about your product/company if you have scores of fans singing (and dancing) your praises on video. And then posting their creations on the World Wide Web for anyone with a computer to see. But, even more impressive is NatureSweet’s realization of consumers’ deep affection for their product and harnessing that love to capture even more attention and consumer following. (more…)

WHAT IF?!? What if we had direct access any time, any place to the 85% of adult Americans who own a cell phone? What if we could connect to consumers at home, at work, at school, in the store and everywhere in between with product recipes, attributes and promotions – all for a very affordable price? What if consumers could have our products’ “stories” at their fingertips, ready to instantly spur a connection? (more…)